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Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. . So, how can you increase your event platform adoption rates? Improve Your EventApp’s Performance.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Make it relevant and fun!
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done.
Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations use event marketing to: Promote the brand to a larger audience. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors.
Another excellent tool you need under your belt is a solid socialmedia strategy. They are the ones who drive your word of mouth and are also the most engaged participants in your event. This makes having an active socialmedia presence a non-negotiable these days. Event Tech Is Going Strong in 2018.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. Is SocialMedia Marketing Too Hard? Try This Shortcut.
A thoughtful planning process is key to ensuring the event aligns with your goals and resonates with your target audience. Heres what this phase entails: Defining Clear Objectives: Clearly articulate the goals of your conference, whether it’s to promote brand awareness, generate leads, or foster knowledge sharing.
Because with virtual event planning, venue restrictions, rigging, and so on won’t be the things you’ll have to worry about. But rather things like platform integrations , cybersecurity, platform features, your eventapp, and chatbots. The content will be one of the stars of your virtual event. 2 Months Out.
On top of this, when the conference speaker is genuinely interested in your brand they are more willing to promote your event, more on this below. An engaging conference speaker should add value to your event. The people that frequently attend events are those that want to learn and be a part of the process. Live Polling.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. Socialmedia. It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event?
Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. Check socialmedia platforms to see what your attendees like most about your event.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. And this should serve as a good lesson for anyone who doesn’t believe entertainment should be featured in virtual events.
Increase your presence on socialmedia. Experiential events can be a goldmine for user-generated content. socialmedia wall). For example, they can make references to your event theme and promote your event games. Experiential Events As Part Of Community Marketing. Conclusive Thoughts.
You most likely already have a website, an email list and are set up on socialmedia platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. SocialMedia Channels. Digital Event Planning Benefits.
Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?
That translates into more chances of you keeping your event sponsorship partners and establishing year-long sponsorships (and beyond!). Promote your event sponsors before and after the event. . Let your attendees know who your sponsors are and what role they play at your event.
Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live. OFFER EXCLUSIVE SIGN-UPS.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Hybrid Events Work With Any Budget. A hybrid event work with any budget. Attendees want amazing experiences!
In addition to visual elements, event branding can also include messaging and tone of voice, which helps to create a specific vibe for the event. By incorporating these components of branding, event organizers can create an immersive and engaging experience that is sure to leave a lasting impression on attendees.
Socialmedia has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. Sell event tickets. .
This includes creating a unique visual identity, using relevant hashtags for socialmedia, and incorporating branded materials throughout the event. Through effective event branding, companies can communicate their values, personality, and message to their target audience.
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. . Offer an exclusive eBook to event attendees. . Offering free resources before an event can help attract audience members to your business, event page, or socialmedia pages.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promoteevent engagement.
Use it to create different “event paths” which make it possible to run similar events that provide different experiences for the attendees in each one. Let’s take a look at a few ways of doing this: An eventapp guides the attendee journey based on their interests. Events attended so far. Sporting amenities.
Event technology has become an essential aspect of planning and executing successful events. From effective event registration, mobile apps, and audiovisual and presentation technologies, to socialmedia and live streaming, the list of event tech solutions available to event planners is endless.
These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. The irony of this is not lost on me.
The events industry is a major contributor to global waste, with large-scale events often generating tons of waste from food packaging, decor, and promotional materials. ” Halee Grimsdale, Experience Coordinator, e=mc2 events I would eliminate printed schedules and directories. .”
To help you keep track of every step of the event-organizing process, we’ve put together a comprehensive event strategy guide focused on these five steps: . Plan the Event. Launch the Event. Promote the Event . Manage the Event. Wrap Up and Measure Event Success. Set Event Ticket Pricing.
Socialmedia influencers are the new celebrity. With a profound reach on the web, socialmedia influencers make great partners for promotingevents. Use an influencer search engine like Upfluence or Sprout Social to find accounts that are consistent with your client’s brand. EventApps.
Here are some SMART goals examples for event planning: Receive 100 purchases for products promoted in the event. Get 1000 more socialmedia mentions during the event. Get 1000 more Instagram followers before, during, and a week after the event. Step 2: Create a Preliminary Plan.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as socialmedia, you hope the right people will see it. Email marketing allows you to get in direct contact with your potential event attendees with ease.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
The resulting values determine the net promoter score ( NPS ). Rating scale questions are also key for calculating Net Promoter Score, measuring attendee loyalty by asking, “How likely are you to recommend this event?” Yes-no Questions: A binary question that’s often followed by an open-ended question based on conditional logic.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
It really does make a great start to the day and with many people posting their life on socialmedia, having an amazing view will spark more advertisement for your brand. . Hotel apps are great tools for the attendees for making reservations, upgrading rooms, finding places to eat around the hotel, and checking in and out.
In addition, this trend is technology-driven, with platforms and tools aimed at enhancing the experience and measuring the success of these micro-networking events. Virtual and Hybrid Events As we look toward 2024, it’s clear that virtual and hybrid events will continue to be at the forefront of event planning.
Knowing whether there are limitations helps you avoid unforeseen costs or limitations as your lists and events program grow. You need a future-proof solution that scales alongside your event strategy. Do you offer an eventapp? An eventapp is a must-have in our mobile-first, hybrid world.
Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. Consider early bird discounts, group packages, or promotional codes to entice potential attendees to register. To get you started, here are some powerful strategies that can help scale your event registration strategy.
The report says that lounge settings at events, even on the periphery of large general-session rooms, promote what’s called “The Linger Effect”: Long after a formal session concludes, attendees remain in these comfortable environments to continue sharing information and having meaningful conversations.
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