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The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to. It’s fantastic brand exposure for the event.
When selecting an event management software, check to see if it offers tools for easily putting your event brand front and center. A customizable event agenda module. A branded eventapp. A white label eventapp. Eventsponsors page views. Eventsponsor links clicked.
Engagement tools like smart tags and mobile eventapps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Events should be part of an overarching marketing plan. Personalized Experience.
Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. But, you’ll also find digital eventapps useful in general when planning events with purpose.
Its all about efficiently capturing potential leads whether through scanning event badges , digital forms, mobile eventapps , or even wearable tech without disrupting the attendee experience. Simply put, its a smarter, faster way to maximize event ROI.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. Do you know what the five Cs of event management are?
Virtual platforms will need to continually evolve and offer enhanced production capabilities to support hybrid events and integrate with live experiences. This will require highly interactive and collaborative features to support audience engagement and community building as well as the investment of sponsors/exhibitors.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.
CRMs Customer relationship management systems (or CRMs) are the backbone of the modern event marketer’s strategy. They enable businesses to manage relationships with current and prospective customers. Data analytics: Use event analytics to track attendee behavior, measure engagement, and identify areas for improvement.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
Human-centric technology was showcased via the Connect eventapp, developed in-house by the audiovisual professionals at ICC Sydney. ICC Sydney Connect is a flexible and dynamic event platform that can be used as a web application to facilitate in-person events or transmit live content to assist audiences in multiple locations.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. Convincing Sponsors and Providing Value. Many sponsors still don’t grasp the benefits of virtual events, and thus, they often fear limited exposure.
Educate customers and prospects? Make a list of all your potential event goals. For example, how many quality prospects will you add to your database? Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? Increase sales?
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.
Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Share info-rich posts related to the event’s message or brand culture, share useful links, helpful no-cost tools, and content that addresses attendee pain points. .
For example, if your event is physically hosted in LA while some of your virtual attendees will attend the event from Singapore, we’ll need to try to accommodate the 15 hours difference as best as you can. You’d want a plan B in cases when the venue’s internet connection went down on the D-day of the event.
With a hybrid event, we can get all these benefits in a single event. Understanding the locations and different time zones of all prospective attendees is the key to tackling this issue, and while it might not be a perfect solution, ensuring the event recording is available as on-demand content can be viable.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Audit your event management platform to see if you can report on your defined data points. Leverage the data to paint a picture of your event attendee personas. Are we holding a one-day or multi-day event?
In a post-event survey, attendees and sponsors agreed that Bizzabo had met DPW’s ultimate goal and elevated the event experience. We solicit feedback early and often by working closely with prospects and customers through various one-on-one interviews, beta programs, and phased product releases.
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. In-person, icebreaker events can make use of mobile technology through alerts that both invite people to participate and convey essential information about how.
Is foot traffic to a platinum sponsor light trending down? Identify Key Influencers No two participants are the same, and they interact with our events in unique ways. Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event.
With events moving farther away from transportation hubs and into the areas that give cities their unique cultures, planners will need to find new ways to keep attendees mobile. Leading rideshare companies like Lyft are making that easier by teaming up with major events as sponsors and offering rides at reduced prices.
Consider gamifying sessions and offering your products or those of your sponsors as prizes. Glean insights to spike engagement at future events. Or meet with prospects while touring the Louvre in Paris. You can do all this and more with metaverse events. Continue the conversation via your mobile app.
The Complete Guide to Hosting Successful Networking Events Wondering how to keep your audience engaged at virtual, hybrid, or in-person events? In this guide, we delve into how to provide meaningful event networking opportunities to attendees, sponsors, and exhibitors.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Drawing people into your event often starts with a great-looking event website.
Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth.
But here’s the thing no one’s talking about; sponsorship and sponsor ROI. As the events industry continues to heat up , the growth and scalability of your event strategy will rely on eventsponsors. And yet, securing sponsorships is one of the trickiest challenges for even the most experienced event organizers.
Think of this as your event roadmap, ensuring you stay organized and ahead of schedule. Checklist: Define event goals and objectives (e.g. A hands-on experience will help you determine whether the platform truly fits your event needs. While securing speakers, its also the perfect time to lock in eventsponsors.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Tease the event on social media. Win-win, right?
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