This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Better Events, Proven ROI.
The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to. It’s fantastic brand exposure for the event.
Welcome to the golden age of eventtechnology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. When a planner finds a prospective mentor, “simply ask if they might have, say, 30 minutes a week for you to bounce situations and ideas off of them.
of Website Visits from Event Page. of Prospects Added to Database. # Event Staff Reporting, Event Management Software. Increase EventApp Engagement. # of Event Community Check-ins. # of EventApp Downloads. Event Management Software. of Event Hashtag Mentions.
The Role of EventTechnology in ROI All-in-one event management software not only makes it possible to measure otherwise inaccessible data, but it also makes measuring holistic data a heck of a lot easier. Sure, we’re an eventtechnology company, so there’s a good reason why we’d want this to be the case.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. How to segment and qualify your leads Segmenting and qualifying leads makes it easier to identify and prioritize high-potential prospects.
At virtual events, most of the activity happens within a chatbox attached to a live stream. How can you ensure that you maximize the potential for networking throughout your event program, both virtually and onsite? And how can technology not only support networking, but create new networking modes and opportunities?
When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. Email as a communication technology hasn’t changed much over the years, except for a few innovations.
Educating prospects. As much as we’ve changed and improved technology to be able to connect with people, nothing yet replaces real-time, face-to-face interactions in terms of creating new opportunities.”. Event planning and analytics software. Event marketing software. Onsite event registration software.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! And win back time to concentrate on achieving your event goals.
Ms Glass said, “The theme of RESPECT was core to the creative vision of the event, weaving stories of how we seek to RESPECT Mother Earth and all people while showcasing the incredible talent of our city and our team members.
Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Industry Performance Trends Attendee Experience Trends Meeting Destination Trends EventTechnology Trends Meeting Design Trends. Use personalization as a means of attracting events and creating value. Holy moly.).
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of eventtechnology providers say their clients can measure their return on investment (ROI). The good news: Technology is available to lend a hand.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Consider these inspired trade show marketing examples: Absolut created an AR mobile app that takes prospects on a 3D tour to the village of Ahus, Sweden, to see the distillery and learn how the company produces its iconic vodka.
Without further ado, let us begin from the basics: What is a Hybrid Event? A hybrid event is an event that is hosted for both in-person and virtual (online) attendees at the same time by leveraging technologies. Maintaining engagement in an in-person event is typically easier. Technology and logistics concerns.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.
Markets are volatile, regulations are shifting, and emerging technologies continuously reshape the competitive landscape. As a finance event organizer, your role is to curate a program that delivers critical insights and showcases cutting-edge developments, thus ensuring that your event becomes a must-attend forecasting staple.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy.
So what are combined in the case of a hybrid event? A hybrid event is hosted both in-person and online by leveraging technology. With a hybrid event, we can get all these benefits in a single event. As we know, planning and hosting an in-person event can already be a logistical nightmare on its own.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Audit your event management platform to see if you can report on your defined data points. Leverage the data to paint a picture of your event attendee personas.
Physical: physical events are typically more costly than their virtual counterparts, mainly due to the substantial venue rental cost and subsequent costs like catering, furniture rental, and insurance, among others. At the moment, we don’t (yet) have the technology to imitate the in-person networking experience. Leverage Technology.
Gartner® published its inaugural Magic Quadrant™ for EventTechnology Platforms a few weeks ago, and Bizzabo was named one of three market Leaders. More importantly, Bizzabo had a new vision for the future: events that unite attendees in unique, shared experiences regardless of how they attend.
Villanova University Success Story How Stova's mobile app provided technology that connecnted students at a top-tier university. Challenge Solution Event Success Challenge Villanova University Challenge More than 20 years after their first win, the Villanova University men's basketball team won the 2016 NCAA March Madness tournament.
Villanova University Success Story How Stova's mobile app provided technology that connecnted students at a top-tier university. Challenge Solution Event Success Challenge Villanova University Challenge More than 20 years after their first win, the Villanova University men's basketball team won the 2016 NCAA March Madness tournament.
Don’t worry, you can still come back from your event with data-driven engagement results if you utilize session-tracking technologies. Event Management Software Technolgy The number one trend that will help experiential marketers drive connections between a brand and its audience is event management software technology.
The Complete Guide to Event Audience Engagement The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. But what hasn’t changed is the importance of keeping your attendees engaged throughout your event lifecycle to increase ROI.
Knowing that their company will be featured on your event website — especially if your website receives a lot of quality traffic — may be the perk that convinces a brand to partner with you. Virtual and hybrid events rely more on technology than in-person events did previously. 3 Great Event Sponsorship Package Examples.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
So, aside from giving your attendees a great experience through immersive eventtechnology , engaging booths, and reputable keynote speakers, it’s also necessary to provide networking opportunities. Your pre-event online community should be conducive enough for registrants to start conversations with each other.
Or meet with prospects while touring the Louvre in Paris. You can do all this and more with metaverse events. The metaverse is a network of 3-D virtual worlds that use newer technologies like virtual and augmented reality. A post-event engagement strategy helps you make the most of your investment.
Discover how to increase traffic to your event registration page, create a seamless onsite registration, and secure potential revenue for years to come. Introduction The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees.
Not only will employees feed off the energy of the event, they will also learn new things, meet new people, and develop new skills. Hosting a corporate event creates the perfect atmosphere for meeting new business prospects and capturing leads. Generate leads. Promote your brand. .
Promote : Promotional tools provided by event intelligence give event organizers the ability to track progress and engagement throughout the promotional period, allowing them to assess how and when attendees are interacting with the event. For events geared toward sales (revenue) generation, this could refer to buyer intent.
Whether its customers sharing best practices, prospects gaining real-world insights from experienced users, or industry peers discovering new collaboration opportunities, field events create a shared space where valuable connections happen organically.
Determine your overall event budget and allocate funds for essentials like the venue, marketing, speakers, technology, and production. Defining goals and success metrics Whats the main goal of your event? As you research locations, consider size, layout, accessibility, amenities, and technology capabilities.
Knowing that their company will be featured on your event website — especially if your website receives a lot of quality traffic — may be the perk that convinces a brand to partner with you. Virtual and hybrid events rely more on technology than in-person events did previously. Partner with Bizzabo!
Technology issues? Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content