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So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. Use an eventapp to measure engagement.
If you want to go around the world, there’s the free report about the 25 Best Event Venues and Destinations in 2018, which takes you from Anaheim to Singapore. You can also go to the EventApp Bible 2017: Reboot if you want to start building eventapps this year.
From choosing the right venue to coordinating speakers, managing schedules, and curating meaningful experiences, conference management requires a combination of creativity, strategic thinking, and an incredible eye for detail.
But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. Tigris Events.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
This is why it’s important to adopt a long-term strategy so that all essentials are taken care of at least a year before the event. Then, you have to start scouting the venue, vendors, and speakers, with your eyes set on a specific date. Tradeshow success largely hinges on the efficiency of the team behind it.
Bringing Audio Augmented Reality To EventApps. “These eventapps are constantly pushing notifications. The way I imagine this is you have an eventapp and there’s an emergency. Where, for example, your eventapp has your schedule. But what if you could do that via an app?
You planned a spectacular event. The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market.
You’ve booked a keynote speaker that is sure to wow! Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. EventApps: Eventapps are another popular tool event planners are using to connect their attendees.
Read all about the different event management systems available so you can make an informed and impactful decision. How EventApps are Done. Conde Nast enjoys well-deserved supremacy in their niche, and recently their event agency 23 Stories has released a new eventapp. Is it event technology?
After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events. It’s one of the most powerful forms of marketing.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.
You’ve booked a keynote speaker that is sure to wow! Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. EventApps: Eventapps are another popular tool event planners are using to connect their attendees.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
Event Website Design When it comes to event branding, one of the most critical components is the event website design. A well-designed website not only attracts potential attendees but also provides a platform for communicating important event information such as dates, schedules, speakers, and locations.
Check out the epic resources mentioned in this episode: Sh*t Event Planners Say – #EventIcons Episode 26. t Event Planners Say, Part II – #EventIcons Episode 77. IMEX America: USA’s Largest Meetings Industry TradeShow – #EventIcons Episode 33. Intentional Event Design Our Professional Opportunity. Nick Borelli.
There are obviously various different types of events to choose from, including but not limited to: Conferences. Tradeshows and expos. Speaker session. You can then start planning for the target sponsors, eventspeakers, and exhibitors. Step 7: Confirming Speakers, Exhibitors, and Sponsors.
Check out “ Event Management Software: What’s the Difference Between Apps and Integrations? “ How To Maximize Event ROI at TradeShows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.
Event marketers are no strangers to last-minute changes and crises. These usually have to do with speaker cancellations, unexpectedly long registration lines, poor WiFi, and other last-minute challenges that may seem like a big deal in the moment but absolutely pale in comparison to the global buzzkill that is coronavirus.
For Convene ’s upcoming March/April issue, I wrote about a new training and mentorship program in the F&B sector of consumer packed goods called “(included) ACCESS” that helps minority-owned brands navigate tradeshows, where meeting a retail buyer potentially can lead to distribution deals and success.
Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.
Now more than ever, sustainability is top of mind for event planners because it’s a top priority for event attendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large tradeshow — attendees want to participate in events prioritizing a safe, healthy planet. 1 priority, and 31.2%
Successful event branding requires a deep understanding of your target audience, your company’s values and messaging, and the design principles that will best convey your brand’s personality. Corporate event branding can also be integrated seamlessly into these apps, providing a consistent and cohesive experience for attendees.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. Speaker and Moderator Portal Putting on the best events requires you to enlist the help of any number of speakers and moderators.
With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events.
Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Attendees gathered to make connections and gain insights from knowledgeable speakers. Networking is now the main driver of in-person event success. Event analytics is like Netflix.
Projecting stunning visuals on ordinary surfaces can create a dynamic and immersive backdrop, complementing the event’s theme and storyline. Interactive displays can bring speakers or performers to life, enabling them to interact with attendees in a whole new way.
Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Modern Mobile Event Technology Next-level eventapps put everything attendees need to keep informed and engaged in the palm of their hands. Apps put all the essentials at attendees’ fingertips.
When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. According to Bizzabo data , 86.4%
When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. According to Bizzabo data , 86.4%
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Level Up Your Event’s Credibility .
For example, a B2B tradeshow for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc.
Types of Corporate Events As you begin planning your next corporate event, your approach may vary depending on the type of event, the size and scope, and what you hope to accomplish. Team-building events foster camaraderie by bringing coworkers together to learn new things and get to know each other on a deeper level.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
We look at the two things that drive the convention and trade-show industry: the need to be face-to-face to transact business and the need to be face-to-face to become educated. Unique and recognizable design elements in spaces that host hybrid events. Holistic eventapps. Those are the two reasons we gather.”.
An in-person event is obviously superior when it comes to face-to-face interaction and networking opportunities. However, virtual events offer the ability for organizers to invite speakers, talents, and attendees from halfway across the world without having to worry about travel and accommodation costs. Multi-day tradeshow?
We have curated a list of five products to use at your next event that will attract and excite attendees. From making networking easy and organized to keeping attendees hooked on the words of your keynote speaker, the technologies listed below are simple to implement but will create a big impact while onsite and beyond!
The platform also includes interactive tools such as chat and gamification features, allowing attendees to actively engage with speakers in real-time. With its immersive virtual environments, customizable avatars, and interactive features, vFairs offers an event experience that is unlike any other.
According to a recent study, the event management software industry is projected to grow at a compound annual growth rate (CAGR)of 11.8% As a result, event planners are increasingly turning to event management software to help them plan and execute successful events.
By contrast, a hybrid event mixes virtual and in-person formats. Virtual/hybrid events can be anything from small, straightforward meetings to complex tradeshows and conferences with hundreds of thousands of attendees. What are the benefits of virtual and hybrid events? Identify your audience.
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Having a clearly defined event marketing strategy is crucial and you should never start without it. What is Event Marketing? Often there are complex motivations for attending an event.
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