This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
You should approach sponsors at this early stage as well. All these have business repercussions, such as the institution of a more predictable and more transparent business model and the establishment of the importance of value as a driver in events. Tradeshow success largely hinges on the efficiency of the team behind it.
TradeShows: Showcasing the latest products, services, and technologies, tradeshows provide a platform for businesses to connect with potential customers and partners. Conducting a Post-Event Debriefing: Hold a meeting with the organizing team to discuss the event’s strengths, weaknesses, and lessons learned.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. Have people already registered for the brand’s next event?
After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events. Highlight your sponsors in organic ways.
Bringing Audio Augmented Reality To EventApps. “These eventapps are constantly pushing notifications. The way I imagine this is you have an eventapp and there’s an emergency. Where, for example, your eventapp has your schedule. But what if you could do that via an app?
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?
The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused tradeshow. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Any questions.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a tradeshow, but the technology supporting this activity today is often clunky and ineffective. Lead retrieval should be nested right in the eventapp. Gamifying sponsor and exhibitor engagement encourages attendees to interact.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Why is measuring ROI critical now?
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
There are obviously various different types of events to choose from, including but not limited to: Conferences. Tradeshows and expos. You can then start planning for the target sponsors, event speakers, and exhibitors. Sponsorship: sell sponsorship opportunities and maintain relationships with secured sponsors.
One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Eventapps can provide interactive features such as live polling and networking opportunities.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
Announce winners on social media and include event-related prizes for contest winners. Plan your setup needs in advance with free event diagram software for smooth activity transitions. Measure engagement live in your eventapp or on social media. Event engagement made simple! Track new and returning visitors.
From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors). Venue Sourcing 101.
At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. This is an enthusiastic signal of the industry’s readiness to return to conferences, tradeshows, and other large networking gatherings. .
Check out “ Event Management Software: What’s the Difference Between Apps and Integrations? “ How To Maximize Event ROI at TradeShows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.
Successful event branding requires a deep understanding of your target audience, your company’s values and messaging, and the design principles that will best convey your brand’s personality. Corporate event branding can also be integrated seamlessly into these apps, providing a consistent and cohesive experience for attendees.
Whether it’s a corporate conference, an educational seminar, a tradeshow, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Chat Channels The best events are interactive.
Now more than ever, sustainability is top of mind for event planners because it’s a top priority for event attendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large tradeshow — attendees want to participate in events prioritizing a safe, healthy planet. 1 priority, and 31.2%
Here’s how to confidently communicate with your attendees, sponsors, and partners. Event marketers are no strangers to last-minute changes and crises. Best practices for maintaining an update log on your event website: Provide a date for your updates to demonstrate that you are actively monitoring the situation.
Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-event marketing campaigns. Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up.
Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. Event analytics is like Netflix. Host microevents within large shows.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.
Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on tradeshow floors and cocktail hours to facilitate networking.
These are just two examples of artificial intelligence at work in tradeshows and conferences. How else can meeting planners use AI to enhance their events? Here are five easy ways this technology can help you hyper-charge planner efficiency, attendee satisfaction, and event ROI. Another great thing about chatbots?
Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Let eventgoers get acquainted pre-event via videoconferencing and chat and arrange meetings onsite.
For example, a B2B tradeshow for the fintech industry might determine that enterprise decision-makers (c-suite, VPs, heads of departments) respond to messaging that conveys the events ability to deliver high-level strategic insights, networking with other executives, potential vendors for long-term partnerships, etc.
Event teams must be ready to respond to a variety of unexpected issues, such as last-minute changes, technical difficulties, and weather disruptions. This significantly reduces the time and effort required for event planning. event organizers are planning to maintain or increase the number of events they put on in 2024.
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Industry Niche and Scope Swapcard caters to diverse sectors, from non-profit associates to tech companies.
Some key features include event content management, audience engagement tools, event marketing capabilities, broadcasting and media support, mobile eventapps, event management solutions, networking features, on-site software, wearables, sponsors and exhibitors support, and event registration functionalities.
It specializes in conferences, tradeshows, exhibitions, and corporate events. Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including: White labeling Custom URLs SMS alerts Extended API use Email domains Additional admin users B2B matchmaking Additional sponsors Premium support For more information, you may visit Eventtia’s pricing page.
You’d want a plan B in cases when the venue’s internet connection went down on the D-day of the event. If you stream the event with an unstable/slow connection, you will disappoint your speakers/talents, sponsors, and especially your attendees, so avoid it at all costs. Multi-day tradeshow?
Is foot traffic to a platinum sponsor light trending down? Identify Key Influencers No two participants are the same, and they interact with our events in unique ways. Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event.
Notable Features Mobile AppEvent Marketing Check-In App Streaming Online Registration Ticketing Virtual Stage Sponsors Engagement Calendar Widget B2B Matchmaking Summary The major objective of this platform is to empower everyone who is willing to produce their own event to do so thanks to its easy-to-use platform.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content