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8 Strategies for Mastering Lead Retrieval at Trade Shows

Stova

Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. Lead retrieval should be nested right in the event app. Gamifying sponsor and exhibitor engagement encourages attendees to interact.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

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10 Proven Strategies to Boost Mobile Event App Adoption

Stova

Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile event app essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%

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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.

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What is Event Management? Essential Strategies, Tools, and Tips for Success

Eventtia

Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Highlight your sponsors in organic ways.

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