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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. No one wants to download another eventapp.”
Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips. It’s that simple.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in. After you’ve done this delicate balancing act, it’s time to connect with the sponsors and make the pitch.
But as always, what matters the most is that event planners know their stakeholders well. Don’t force anything they do not like or know on them just because it’s the newest event tech trend. Emails: Overused Event Notifications. Will and Brandt first talk about notifying event attendees via email.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. For example, be mindful of pop culture trends or references that your target audience might appreciate and incorporate them into your experiential strategy.
And when you measure that amongst the whole groups of people, then you start looking at these trends. There are a ton more opportunities to do that now with further and further sophistication of event technologies. Including things like eventapps. Or you might be able to have a coffee sponsor next year.
3 EVENT MARKETING STRATEGY TYPES. There’s no one marketing strategy to fit all events. But based on the most recent marketing and eventtrends , we can categorize them into three broad types: Singular annual event strategy. Multi-event strategy. Use Data to Measure Event Marketing Success.
Business Conferences: These conferences focus on industry trends, networking opportunities, and professional development, enabling participants to stay updated on the latest advancements and connect with industry peers. Smaller events may require 6-12 months of lead time. What are some key metrics for measuring conference success?
Engagement tools like smart tags and mobile eventapps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Create data-driven reports for C-level executives, sponsors and stakeholders in mere minutes.
Since it’s such an amazing addition (or should we say foundation) to an event planner’s event strategy , event profs must learn how to build an event community. . Even though it’s only become a hot eventtrend recently, an event community is by no means a revolutionary idea.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I
Showcasing similar results, the Smart Meetings survey highlighted the trends forming among med/pharma planners in response to the competition. The use of mobile eventsapps can be of significant help for gathering information. Features such as educational quizzes are also valued as an immediate refresher after an event.
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. With this eventtrend being relatively untapped, there’s massive scope to get an edge on your competition. Worried they wouldn’t use it?
In this section, we’ll explore today’s state of event marketing budgets. 64% of event professionals say their overall meeting spend is increasing in 2022 ( AMEX , 2021). 85% of leadership (senior managers, executives, and board members) believe in-person events are critical to their company’s success ( Bizzabo , 2019).
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
This section will explore today’s state of event marketing budgets. 64% of event professionals say their overall meeting spending is increasing in 2022 ( AMEX , 2021) 90% of people will spend more with companies that personalize the customer service they offer them ( Zendesk , 2022) 13.8% billion in 2019, is expected to be worth $18.4
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Make the connection.
But, you’ll also find digital eventapps useful in general when planning events with purpose. That’s because of their ability to personalize the event experience for event goers. You must look for brand alignment when choosing eventsponsors. Go paperless. Check out our blog on unique venues here.
Should I Gamify My Events? A great way to add a huge serving of engagement to your event is through gamification. In fact, this is one of our biggest 2018 EventTrends. At its core, this simply means incentivizing people to act in ways beneficial to the event in exchange for rewards that they’ll want to earn.
Since its founding in 2010, EventMobi has expanded its reach to over 30,000 corporate and non-profit event planners. Its full suite of event management tools includes event registration and check-in, advanced analytics, mobile eventapps, customizable branding and design, engagement and networking tools and more.
However, mastering the art of event technology is critical to planning and hosting a successful event. This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success.
There’s encouraging news in the Freeman Trends Report: 2024 Attendee Intent and Behavior , released Tuesday, Jan. 16, by the global events company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months. Graphics from the Freeman report.
This blog will provide you with unique and impactful networking eventtrends that are taking the corporate world by storm. The Latest Trends for Events in 2024 Gamification Gamification is undoubtedly going to be one of the most significant trends in corporate events in 2024. Let’s dive in!
of event organizers anticipate their ROI to either remain stagnant or decline this year , according to a 2023 survey by Knowland, highlighting the urgent need for innovative solutions that can reverse this trend. QR code-based lead retrieval is cumbersome, requiring multiple steps and potentially disrupting event interactions.
Who is the target audience, and how can the event address their interests? What’s the right digital experience for attendees, sponsors and speakers? In this phase, resources like Eventtia’s Event Planning Checklist can be invaluable. Check-in apps with QR code for smooth registration and attendance tracking.
of event organizers anticipate their ROI to either remain stagnant or decline this year , according to a 2023 survey by Knowland, highlighting the urgent need for innovative solutions that can reverse this trend. QR code-based lead retrieval is cumbersome, requiring multiple steps and potentially disrupting event interactions.
New Event Technology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. What’s more, today’s attendees have high expectations.
See key event metrics — including conversions, registrations, attendance, and revenue — at a glance while analyzing how many networking connections were made, how many attendees participated in sessions, and emerging trends across multiple events. Chat Channels The best events are interactive.
Julius Solaris @tojulius Of course, let’s not forget about all the event swag that winds up in landfills — branded stress balls, plastic water bottles, and beverage koozies. Thankfully, reducing and modifying swag is now a top sustainability trend in the events industry.
The event opened with a Welcome to Country delivered by Wiradjuri woman, Metropolitan Local Aboriginal Land Council representative and City of Sydney Councillor Yvonne Weldon, followed by an emotive rendition of John Farnham’s ‘You’re the Voice’ sung in Wiradjuri language by the KARI Singers.
This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. The trouble is event data has been challenging to gather offline.
If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to eventapps and gamification, check out this grab-bag of free downloadables. The 2018 EventApp Bible. Digital Event Essentials Guide. Media Type. Media Image. transactionID. Download here.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
There may also be specific channels they are more likely to use when learning about new events, like exclusive networks for other professionals in their category. Conversely, startup founders and early-stage entrepreneurs are likely more concerned about market exposure, investor connections, and broad industry trends.
Early on, alongside great platforms like DoubleDutch and QuickMobile, we recognized the need for more than standalone apps, prompting our pivot to an “all-in-one” solution well before the industry at large began to phase out isolated eventapps. Our evolution didn’t stop there.
Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. These five selection criteria below will help you choose a great platform that’s in tune with your requirements and the latest event technology trends. Also, keep up with new event technology services and trends.
It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. It looks at four proven tech tools to drive successful communications for live events.
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