The “Why” Is the Most Important Aspect Of Event Design
Maritz Global Events
JUNE 17, 2019
Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.
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