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With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Some of these moments simply cannot be replicated online. Virtual components definitely have their time and place and can be super beneficial in the events community, but we can never disregard the importance of humans meetings together in-person. EIC has released a Meeting & EventDesign Guide for the Covid-19 Era.
Manage event contractors the right way. Use the right online tools that will get the most bang out of your event bucks. Also, it pays to know about event AV, since it’s one of the most pricey assets for your event but can have the biggest payoff. Online Tools to Make Registration a Breeze.
OnlineEventMarketing Techniques. While nothing impacts the image of brands more than face-to-face marketing, online searches also do a great deal of confirming or denying the impressions of potential customers about a brand. Click To Tweet. Traveling Abroad? Take Note of These Tips.
Elevate EventDesign by Embracing the Ripple Effect. To experience the power of the ripple effect in action, eventdesigners need look no further than your favorite music festival. So many of the spectacles you see at play in the sea of concertgoers relate back to the elements of effective eventdesign.
Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach. Onlineevent security needs to be on your radar. Digital Marketing Strategies That Work. Hackers and other cybersecurity threats have become a real issue in recent times.
Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. What to do?
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Check out these five tips to use the combined power of AI and data to make your next event a smash hit. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.
You can create your own checklist template in Microsoft® Word® or find a template from a book on professional event coordination. You can also use a free online app, such as Asana or Podio , that allows you to design your own process and work collaboratively with your event staff. Build your event budget.
In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Especially when it comes to Marketing! But have you ever wondered how influencers can help with your eventMarketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign.
Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Events are more fun when people are having a good time, learning and forming new bonds.
As time passes, event discoveries and connections start to fade away. Why EventOnline Communities Matter – Especially in Today’s Busy World. This two-minute video speaks volumes on the power of community, introducing three stages to build communities that last well beyond your live event. Spark the flame. Stoke the fire.
Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career. We'll also show you how to use onlineevent planning classes to your advantage at the end of the article. EventMarketing.
With more than 14,000 meeting professionals having received CMP Certification, the CMP program has led the way in standardizing event industry best practices throughout the globe. How To Become CMP Certified The exam covers various event industry topics, from strategic planning to site management, to eventdesign and marketing.
Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Marketing your venue requires you to actively market yourself to event planners. Use Your Venue To Help Market Itself. Create An Online Portfolio of Your Full-Range of Events.
Bring your burning questions and learn straight from the source how Convening Leaders 2022 was intentionally designed—and the ultimate experience that was delivered in Las Vegas and online. Domain G: Meeting or EventDesign. EIC Status: Submitted. Credit Hours: 0.75. Register for the second webinar in this series here.
Product Marketing Summit Singapore 2023 11/8/23 Singapore Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Singapore to share Product Marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. ACTIVENT MARKETING.
It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. What is a virtual event? A virtual event is an online version of a physical event.
Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Cvent offers various services, including event registration, eventmarketing, event planning, and venue sourcing. In addition, the company provides a mobile app and an online platform that helps customers manage their events. What type of event are you planning?
Keep in mind, talk triggers happen online and offline – and the most successful organizations are very intentional about their strategy for earning these conversations. These Word-of-Mouth (WOM) exchanges have far more impact when you’re not around. Alas, many companies are still in the dark on harnessing the power of word of mouth.
In-person, online, does it really matter? No matter where your event attendees are, they want to connect with each other. How are leading event managers doing this? What works and what doesn’t? Let’s ask John D’Adamo from VenuIQ. DES Program Sponsor.
The team behind EduCon will reveal how they got creative with producing a revised hybrid event model, share the design and outcomes of the partner activations and experiences in The Hub and how collaborating with the host city partners and event suppliers led to the delivery of an immersive experience whether you participated in-person or online.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. Event intelligence is the differentiator between good events and great events.
PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members. Students can pursue their coursework online or in person at George Washington University’s campus in downtown Washington, D.C.
I also think companies are going to lean on their event tech to assist in keeping compliance front of mind. Director, Event Tech Live and Event Industry News. What are your general predictions for the events industry in 2023? Global Senior EventMarketing Manager. I predict more hybrid and in-person events.
Although the size of these companies vary, there are seven common roles in every event team: Director/Head of Events The director oversees the whole process. They are in charge of setting a vision and strategy for the event. Event/Marketing Coordinator The event coordinators are the director’s right-hand men.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Event planning : For everything from hybrid event ideas to virtual event ideas and virtual conferences, an event planning agency will ensure that every aspect leading up to the event is accounted for. CIVIC Edinburgh, Scotland Since 2001, CIVIC delivered and hosted nearly 1,000 websites and online systems.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
As a meeting and event planner, you know that in order to stay competitive, you need to stay ahead of industry trends in order to deliver the best events for your clients. In an industry that continues to change each day, online resources will provide the fuel for your learning fire.
In this guide, we’ll walk you through the high-level essentials of planning a spectacular casino night event that will have your guests talking long after the final bet is placed. How to Host Casino Night Events Bring Vegas to you through eventdesign The first step to an unforgettable casino night is creating the perfect atmosphere.
Liz Latham , co-founder of Club Ichi and a brilliant eventmarketer, recently shared an intriguing idea she plans to test to increase attendance at her free events. Having registrants not show up has become a big problem for the meeting industry, especially for free events. Those were the days!
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