This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The trends keep on coming, and today we’re tackling 2020 eventdesign trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. Design is always one of the most exciting topics we cover on the show. 2020 Event Trends. So, are you ready for this?
These trends influence the events industry. Our clients expect us to stay current with trends and know how to implement them at their events when it comes to eventdesign trends and so much more. . In todays episode we will be discussing all about eventdesign trends. This is all for you! Mosaic, Inc.
Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your eventMarketing? And how exactly you can harness their power to make your event a success?
How can planners help their attendees to feel a sense of genuine belonging through their eventdesign? Whats the business case for having consistent wellness programming in events? With so many wellness resorts on the market, it can be hard to find the right one to suit your groups specific needs and preferences.
Eventdesign can make or break an event, and its importance cannot be overstated. Effective eventdesign enhances the overall experience for attendees and can even increase engagement, encourage more social interaction, and ultimately elevate the brand experience.
Upon arrival I had lunch at Art Events at the Congress Center Basel which was hosted by Expomobilia. They are part of the MCH Live Marketing Solutions AG group, and operate as a global general contractor for trade fair booths, pavilions and event structures. Sustainable stand design by Expomobilia. Basel by night.
In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
The PCMA Foundation partnered with Marriott International and CEMA on a new report, with research conducted and analyzed by creative agency Storycraft Lab, that focuses on constants — truths rather than trends — shaping eventdesign. The pace of technological advancement and market evolution is increasing.
Webinar World, the eventdesigned from webinerds to webinerds, has been in the hybrid game for years. The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. That’s right! The best part, though?
A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media?
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. You are a business eventdesigner. Events are petri dishes for experimentation and testing.
“It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. We need to build that technology into our events to give them flexibility. It’s a new language of how you talk to technology that has to be embedded in eventdesign ,” she said.
The event has grown to about 2500 attendees and each year MPI is working to raise the bar. The World Education Congress went through the eventdesign canvas process, where all stakeholders needs were considered and the event was completely redesigned to be in line with what their needs were. EventDesign Collective.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketingevents. Expos : A global event that strives to promote progress and foster cooperation.
Embrace EventDesign to Satisfy All Stakeholders. In today’s experience economy, event professionals are in a similar situation. It’s safe to say: experiential marketing no longer lives only in B2C. And with more formats than ever, event professionals are feeling the pressure to navigate all the scenarios.
Post authored by Jeff Fugate, SVP Sales and Marketing. There is a core truth that we may sometimes forget: people come to your events for their own reasons, not yours. ” Understanding “why” they want to come can help you design an experience that will get them there and keep them coming back year after year. About Jeff.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Alissa leads the Marketing and Media Lab departments for FMAV , one of Canada’s largest AV companies. The EventDesign Handbook. Event Canvas. Our lovely host, Alex Plaxen, had the pleasure to sit down with Bob Vaez and Alissa Hurley. Join the (after) party! IMEX Frankfurt Greatest Hits: #EventIcons Episode 166.
Fireplay , an event production company based in Nashville, is opening a Los Angeles office and has selected Sims to lead the branch. Sims has spent over 20 years in the events industry, most recently the owner and eventdesigner for Carrie Sims EventsDesign, a company she started in 2019. Rich Ainsworth.
“We actually came to market with a couple of basic things,” says Ryan. Feature #2 was design and branding. I think event brand and eventdesign are critical parts of engagement. Be an EventDesigner, Not Just a Planner. They’re taking 5 hours of their day to be in your care and your marketing.
Elevate EventDesign by Embracing the Ripple Effect. To experience the power of the ripple effect in action, eventdesigners need look no further than your favorite music festival. So many of the spectacles you see at play in the sea of concertgoers relate back to the elements of effective eventdesign.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
“We want to help move the industry forward and help meeting professionals explain the relevance of meetings to their CEOs now that everyone is meeting again,” said Julius Robinson, chief sales and marketing officer for the U.S. and Canada with Marriott International.
What is new is the ability for non-programmers to use the cognitive tool for everything from writing marketing copy and agendas to answering attendee questions and managing registration. Project SPARK gives business event stakeholders access to connect, learn and co-create how and where AI fits into the meeting space.
Be curious and ask them about their priorities and what’s important to them—not only in what they are seeking in their event experiences but also broader marketing and business priorities. Spatial Design for the Subconscious Mind Cookie-cutter conference designs can be mundane and predictable to an attendee.
” Nick agrees: event technology companies are your partner and their product is a tool. But when eventdesign is bad, the tool is useless.”If ”If you have a poor platform, it is difficult to have an engaging event,” adds Nick. Let the Brew Crew know by reaching out to them.
In that period, I was so fortunate to get a new position at Endless as the head of marketing. Upcoming Events. ? Thursday, October 8th – 1 PM EST – The next episode of the EventHack Hybrid Games is happening this week and is focusing on the topic of EventDesign and Flow! ?
Zoe Moore’s thought for the day: “Measurable steps towards inclusion are more than working to diversify the eventdesign; we need inclusion and diversity of our association membership bodies and leadership.”. Jessica Pettitt’s thought for the day: “’Every system is exquisitely designed to produce the results it gets.’
Marketing personas have their place — they can be used to help communicate messages about the value of an event to different target audiences, he said. Many, but not all, organizations rely almost exclusively on event satisfaction surveys to drive eventdesign decisions, Simpson said.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. He has planned meetings, events and incentives for media, live entertainment, agency, association and corporate organizations.
This will let you convey to your stand designers just what you need, including a means of gathering useful data. Here Are the Latest EventMarketing Strategies. Eventmarketing is both art and science, and the latter means there’s a lot of strategizing involved. Make Your Marketing Multi-Touch.
Back in December, Viva Magenta made sense to us, especially considering unabashed vibrancy in our fully-booked calendars, the growing size and number of events , and the excitement around more engaging, immersive events. Setting the Stage Not every solution is an LED, although it’s a high-powered tool for color psychology.
Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.
Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners. These are things that, from now on, we must make a conscious effort to translate into eventdesign. What are their pain-points? Who are they?
Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for eventdesign, art direction and marketing. In 2009, she opened Workshop, a Colorado DMC.
Learn more event labor through the article up top. Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI.
At its core, eventdesign is all about deliberately crafting every aspect of an event to achieve specific organizational objectives and create memorable event experiences. Successful eventdesign seamlessly integrates all of these elements to reflect the event’s purpose and create a truly unique experience.
Virtual components definitely have their time and place and can be super beneficial in the events community, but we can never disregard the importance of humans meetings together in-person. EIC has released a Meeting & EventDesign Guide for the Covid-19 Era. Back To The Basics: Storytelling For Virtual Events.
Global market research company Ipsos conducted a survey that found 81% of European and 74% of American travelers would consciously avoid activities they knew to be not socially responsible; in addition, a respective 77% and 68% would choose an accommodation with a green certificate over one without. billion in 2024.
Event creative is what makes the attendee experience immersive from start to finish. It includes everything from graphic design and video production to branding, scriptwriting, and consulting. In short, event creative is all about eventdesign ! It’s what sets your event apart. Graphic Design.
By directly influencing attendee engagement and satisfaction, eventdesign plays a critical role in the success of your events — or the lack thereof. A well-designedevent ensures that all elements align with event objectives and the target audience, creating a cohesive and memorable experience.
Roughly speaking, planners divide their entire budget into several distinct ‘areas’ of the event. the event venue : a huge piece of the budget cake goes towards renting ballrooms, f&b, and room blocks. event production : event AV costs include all things video, audio, lighting, power, and internet.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content