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Far too much money is spent on meeting glitz at the expense of good meetingdesign. There’s usually a budget for decor and production—sometimes a big budget. If you ask about a budget for eventdesign, stakeholders think you’re talking about decor and drama. “In movies, that’s obvious.
The meeting industry has redefined novelty as creativity. A “creative” eventdesign is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative eventdesign to novel visual and sensory elements. Sadly, few clients know any better.
Many corporate events have a tight focus. Management have desired outcomes for the meeting: e.g. developing new products and services, communicating changes in company strategic goals, training and incentivizing sales teams, implementing successful product launches, etc. I thought you’d never ask.
It’s true that focusing on these details can help uncover what the client wants, and whether it’s realistic { “Hmm, I think we’d need a lot more than $10K to bring together 200 scientists to plan how to eradicate malaria in Southern Africa” }.
And it made me think about meetingdesign. And, me being me, I thought about what Marcy had just said in the context of meetingdesign. And meetings are no exception. The art and craft of the meetingdesigner. It’s a meetingdesigner’s job to create these contextual layers.
We tend to think it’s manufacturing a product called content you should honor and buy…That’s a legacy of mass media; treating everybody the same because we had to…So we now see the opportunity to serve people’s individual needs. When the attendees are the owners, meetingdesigns that build and support community are the obvious way to go.
Also, it pays to know about event AV, since it’s one of the most pricey assets for your event but can have the biggest payoff. Learn all about it in our free production guide infographic. Forever gone are the days when event registration meant signing a sheet of paper. Online Tools to Make Registration a Breeze.
If you want maximum learning, interaction, and connection at a meeting, small meetings are better than large meetings. Increased learning, interaction, and connection. It may take a while, but I think we are going to see a growing use of this exciting and flexible format.
But when it comes to trends, where should meeting industry professionals put their focus? While the shifts are plentiful, there are five that stand out from the fold when it comes to modern eventdesign. Here are five meeting industry trends that are changing the game. Event technology can increase productivity by 27%.
One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. By “suppliers” I mean vendors of products or services, and sponsors. The practitioner’s perspective on including suppliers at meeting sessions.
While the shifts are plentiful, there are five that stand out from the fold when it comes to modern eventdesign. Here’s how the meetings industry is changing the game. Event technology is answering the call, evolving as fast as the industry itself and giving planners the tools they need to pull off terrific feats.
Maximize milk production on a New England dairy farm? Evaluate eventproduction company abilities for a game-changing event I’m planning? These events made a profound impression on pretty much everyone who participated. A rotating crew of two or three volunteers organize these wonderful events.
This coming June will mark my 30th year of designing and facilitating participant-driven and participation-rich meetings. So I designed the workshop as an “ Ask Adrian Anything ” about meetingdesign and facilitation. I’ve shared the why? and the details of how I typically run this format here.
In this review of Butter, I’ll share a big picture overview, what I think is Butter’s finest feature, an example of how to implement a meetingdesign in Butter, and my closing thoughts. In fact, my demo focused on a brand new capability which I think is one of the best features of the product.) The usual caveats.
Face-to-face events, conferences, and meetings were postponed or cancelled for the near future. Due to the pandemic, subsequent quarantine, and travel restrictions, our company shifted our mindset and developed new product offerings for our clients in the form of virtual events and hybrid meetings.
And it’s mostly about meetingdesign and facilitation, but I write about all kinds of things. Adrian Segar: The subtlety of designingmeetings is that you need people who I would call facilitators. I define myself as a meetingdesigner and facilitator. How does that mechanically work in your events?
Instead, meetingdesigners have to understand the core values of their attendees. If they are represented in proportionate numbers, we wont be making decisions about what to offer on incentive trips and product launches that reflect the demands of the people attending. Millennials are 40% of the business workforce today.
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