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Good meeting design is cheaper than special effects

Conferences that Work

Far too much money is spent on meeting glitz at the expense of good meeting design. There’s usually a budget for decor and production—sometimes a big budget. If you ask about a budget for event design, stakeholders think you’re talking about decor and drama. “In movies, that’s obvious.

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Competent logistics are the new meeting minimum

Conferences that Work

The meeting industry has redefined novelty as creativity. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative event design to novel visual and sensory elements. Sadly, few clients know any better.

Logistics 171
MICE professionals

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Five reasons NOT to use a Conferences That Work meeting design

Conferences that Work

Many corporate events have a tight focus. Management have desired outcomes for the meeting: e.g. developing new products and services, communicating changes in company strategic goals, training and incentivizing sales teams, implementing successful product launches, etc. I thought you’d never ask.

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How to help meeting design clients figure out what they really want and need

Conferences that Work

It’s true that focusing on these details can help uncover what the client wants, and whether it’s realistic { “Hmm, I think we’d need a lot more than $10K to bring together 200 scientists to plan how to eradicate malaria in Southern Africa” }.

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It’s not an entrance it’s a layer

Conferences that Work

And it made me think about meeting design. And, me being me, I thought about what Marcy had just said in the context of meeting design. And meetings are no exception. The art and craft of the meeting designer. It’s a meeting designer’s job to create these contextual layers.

Rehearsal 139
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Community versus audience in journalism and meetings

Conferences that Work

We tend to think it’s manufacturing a product called content you should honor and buy…That’s a legacy of mass media; treating everybody the same because we had to…So we now see the opportunity to serve people’s individual needs. When the attendees are the owners, meeting designs that build and support community are the obvious way to go.

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Go Beyond Event Sponsorship Packages: Forge Long-Term Event Partnerships

Endless Events

Also, it pays to know about event AV, since it’s one of the most pricey assets for your event but can have the biggest payoff. Learn all about it in our free production guide infographic. Forever gone are the days when event registration meant signing a sheet of paper. Online Tools to Make Registration a Breeze.