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Go Beyond Event Sponsorship Packages: Forge Long-Term Event Partnerships

Endless Events

We all know the stress of creating event sponsorship packages for each event we plan. Why not make life easier for your while delivering better value to sponsors? It’s time to start forging event partnerships that go beyond one-off events. This, of course, involves a lot of communication and planning.

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Make the meeting bigger!

Conferences that Work

For too long, we’ve equated a meeting’s “success” with its size. ” But if we concentrate on increasing attendance, we overlook getting the meeting design right. Improving an event’s design makes the meeting better for all the stakeholders: meeting owners, sponsors, and participants.

Meeting 147
MICE professionals

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Anca Trifan interviews me about participation-rich meetings and event design

Conferences that Work

We talk about all kinds of things, with a focus on my work and thinking about participant-driven and participation-rich meetings and event design. 06:00 On traveling to events, and my passion for what I do. 11:00 What participant-driven and participation-rich meeting design means, and the core components.

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Working with suppliers and practitioners at meetings

Conferences that Work

By “suppliers” I mean vendors of products or services, and sponsors. By “practitioners” I mean the folks who do what the meeting is about; e.g., doctors at a medical event or scientists at a conservation conference. Another key factor is the expected ratio of practitioners to suppliers at event sessions.

Meeting 118
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Humanity’s problem is a meeting problem

Conferences that Work

It’s why businesses sponsor meetings. It’s why we judge meeting experiences largely based on how they were perceived at their peak and at their end. All meeting design needs to recognize this reality. Much as we would like to believe otherwise, our emotions run us, not our rationality. Institutions.

Meeting 128
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How the Responsibilities of Conferences Mirror Those of Media Platforms

Conferences that Work

That is why [it] was wrong for Twitter to put a sponsor ahead of users. That’s why newspapers built church/state walls to try to protect their integrity against accusations of sponsor influence. For decades, I’ve championed responsible conference designs that prioritize participants.

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Make Event Networking Better For Your Attendees

Endless Events

Referrals are a way of using the following you already have to increase the exposure of your brand even further, while VIP programs are a way to bring in the top level of your audience and show them new and exciting content, with the help of your sponsors.