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While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed socialmedia post or optics that are not aligned with the DEI or sustainability goals of the company. Rehearse it so it feels real rather than just words on a piece of paper.
Create a long-term event planning timeline to ensure that each part of the planning process gets the focus it deserves. Ignore competing events Clients often approach planners with specifics in mind for an event, such as the date, location, or eventdesign.
Record prep call – use those recorded snippets for socialmedia marketing for live event! I like giving the first question so they will be comfortable AND the last question, that can be recorded and edited into a socialmedia snack. I’ve gotten the box sent to me for an event. Preparation.
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Drive engagement off the charts with an immersive virtual/hybrid event like this example below: A data and AI company wanted to mix learning, engagement, and fun during its five-day virtual sales kickoff. Share curated content snippets via socialmedia during the event to grow your audience. Schedule rehearsals.
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