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A while ago, the Event Brew talked about socialnetworks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? You just have to do things differently.”
Event Apps Event apps have become increasingly popular in recent years due to their ability to provide convenient and personalized experiences for attendees. These apps offer a range of features, including schedules and agendas, information about sessions and speakers, interactive maps, and socialnetworking capabilities.
During the last two or three decades, learning from our peers—on the job, via our socialnetworks, and at conferences— has become far more important than classroom learning. — James Bessen , Why automation doesn’t mean a robot is going to take your job.
Social Listening. Stay connected with the people and groups relevant to your industry on social media. Think that your community doesn’t use social media? Socialnetworks just keep growing, and even if certain individuals don’t use social media, their company or affiliated institution likely does.
She says that while IMEX is the mothership, she and her team are fed ideas for speakers, hot topics, and activations year-round from dozens of partner associations and exhibitors, as well as by IMEX staff who travel the world to bring home ideas from innovative conferences and events.
Hint: creating an event-specific hashtag is a great idea). If Twitter doesn’t strike your social media fancy, Livewall lets you broadcast a variety of socialnetworks live, allowing you to display photos, videos and even contests via their platform.
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