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Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Top-level corporate eventplanning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. That’s saying a lot.
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an eventplanning certification.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. B2B EventMarketing Reloaded.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the eventplanning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify EventPlanningEvents have a lot of moving parts.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – EventPlanning Tools! Planning an event, whether it’s a corporate event, networkingevent or fundraiser, is a cumbersome process. Related: Finding Event Sponsors Just Got A Whole Lot Easier.
When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. EventMarketing.
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your eventplanning into your existing marketing calendar. And you can’t host your event and community in the same place, either.
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of eventplanning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. The MICE Blog.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
And, the real point of event gamification lies in driving particular behaviors to achieve your desired event outcomes. For eventprofs incorporating event gamification, it adds a deeper level to eventplanning. The main reasons why event goers attend is for learning or networking purposes.
The inspiration for your events can come from just about anywhere: eventplanning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want eventplanning magazine content digitally?
Let’s dive into ten of the most famous eventplanning companies, from around the world. Bassett Events – Toronto. Led by Jennifer Bassett, Bassett Events has more than 15 years in the industry. Private parties, charitable events, and weddings; Bassett will always bring an “element of surprise”.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. EventNetworking KPIs.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. They were revolutionary at the time.
Planners shouldn’t simply implement event gamification for the game’s sake – it should be a strategic decision. Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition.
Whether you’re interested in coordinating smaller networkingevents or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. You can ask them for event feedback, product ideas, and more.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running? While these platforms were good, they were limited.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether event planner courses and eventplanning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: ILEA 3.
While I could go on and on about how great my sister looked and how happy she and her new husband were, I am here to talk about events. From an eventplanning perspective, my sister did a great job thinking about all the ways people can stay safe. Additional articles and resources: 11 Actionable Virtual EventMarketing Ideas.
” Curran went on to list all the ways artificial intelligence could help speed up the eventplanning process by drafting eventmarketing emails, registration forms, even agendas. . “It won’t take your job, but if you resist, then someone who understands AI may take your job.”
Eventplanning jobs can be tough to find. 10 Resources to Find EventPlanning Jobs. 10 Resources to Find EventPlanning Jobs. Perhaps the most high-profile site that lists jobs related to eventplanning is MPI (Meeting Professionals International). Experience and good networking helps a lot.
In fact, Keith Ferazzi, author of my favorite book, Never Eat Alone , put it best, “Your network is your net worth.” ” “Your network is your net worth.” your approach to building and maintaining relationships among your peers in the event industry. ” Click To Tweet.
That gives eventmarketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. When franchisees attend an event where everything is curated according to their interests, they’re likelier to make the most of it. Lead Your Leaders.
Imagine a networking experience where exchanging contact information is as effortless as a simple tap Bizzabos Klik Experiential wearables make this possible, transforming traditional meet-and-greets into seamless, tech-powered interactions that boost engagement at live events. What is it?
Choosing what to do at an event especially larger scale events with hundreds of sessions, networkingevents, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your event app. For example, an event app might suggest an eventmarketer go to a content creation workshop. .
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the eventplanning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback. How did you hear about our event?
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
I also think there are quite a few founders ready to get out of the market after the peak and go spend some quality time with their money family,” he concluded. A Targeted Approach.
Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. But first, what is speed networking?
Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. But first, what is speed networking?
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of eventplanning: event branding. . Event branding is a must if you want tangible results from your event. But how do you brand an entire event? Get Feedback.
Event stage designers work with lighting, sound, and stage design to build an immersive space and improve the overall atmosphere of an event. Ticketing vendors, like online ticketing platforms, can streamline pre-eventplanning, speed up registration, and sell more event tickets through automation.
The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded eventmarketing experiences makes them more likely to buy the products being promoted.”
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