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Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. To do this, make cancellations a part of your eventplanning.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your eventplanning into your existing marketing calendar. And you can’t host your event and community in the same place, either.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Throughout the year, Smart Meetings has invited professionals from different corners of the eventplanning world to impart their knowledge. While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
If you’re the type who wants to watch instead of reading below, jump into our free audience engagement webinar ! Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? Click To Tweet.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as event planners were somewhat forced into a technological era of eventplanning, many of them started seeing the benefits of event technology.
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of eventplanning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. The MICE Blog.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-eventmarketing, for example.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of eventplanning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is marketing automation?
You have your virtual eventplanned and ready to go… but how do you promote it? (12-minute Promotion is vital when it comes to getting people excited about attending your virtual event. Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? 12-minute read).
If you need to boost your event ROI, you must try something new. Or check out Keaton Watson’s webinar on How to Measure Event ROI ? Our tech-first approach helps you keep better track of event ROI from start to finish. Check out our case studies to see our smart eventplanning strategies at work.
Speaking of top-notch AV, we’ve whipped up a free webinar to help you fulfill the five senses via AV so you can wow attendees right from the start. Your Guide to Event Registrations. Registration is the first opportunity for attendees to form a concrete opinion about your event.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Webinars and classes.
Eventplanning jobs can be tough to find. 10 Resources to Find EventPlanning Jobs. 10 Resources to Find EventPlanning Jobs. Perhaps the most high-profile site that lists jobs related to eventplanning is MPI (Meeting Professionals International). MPIWeb.org. ILEAhub.com.
So in the spirit of continued growth for all of us in the crazy world of eventplanning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Looking for an eventplanning ppt? Looking for an eventmarketing ppt?
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
Accessibility at events has always seemed like an afterthought in eventplanning but that’s a big mistake. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts. Make sure all the platforms you use during eventplanning integrate well. Accessibility.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trends: Unique Venue Experiences .
And to max out your trade show engagement, we invite you to take our free audience engagement webinar and learn how professionals at the top of their game create and maintain engagement for their events. The AV system is one of the core components of any event, no matter the complexity. The Five Metrics of EventMarketing.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. If you’re not subscribed to this blog’s updates, now is the time!
What you might not have done yet is use AI for eventplanning and eventmarketing. According to a report from five years ago — long before “generative AI” entered our vocabulary and tools like ChatGPT became household names — 60% of marketersplanned to use AI to drive marketing strategies.
Event Pricing: Event Pricing: Attendees Paying What They Choose. ? Worried you might be missing something while planning your virtual event? We’ve got you covered with our Free Virtual EventPlanning Checklist! How to Use Podcasts & Events as Marketing Tools. Upcoming events. ?
Tess Vismale , founder and CEO of iSocialX Matthias Gutzmann , founder of DPW Not only did this webinar feature a look at current trends, but it also revisited the trends identified by our December 2023 webinar to reveal how things are shaping up based on predictions from six months ago.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!
Whether you’re on the brink of planning a first event or are a seasoned professional revising your eventplanning checklist, this guide aims to be your trusted roadmap. This article provides a comprehensive eventplanning checklist to help you manage every detail for a successful event, from start to finish.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Every event professional has the same goal for corporate eventplanning: to orchestrate an engaging experience that delivers favorable business outcomes. Corporate eventplanning checklists can significantly increase your chances of achieving your event goals. corporate eventmarket — which brought in $95.3
It doesn’t have to be only for networking – social media can also help event attendees share new knowledge with their peers back home. This, in turn, helps increase awareness about your events. Webinars, hashtags, and live casts are all great ways to help you reach new audiences. Offer different networking event formats.
Even the most talented and seasoned professionals should prioritize sharpening their eventplanning skills. . Savvy event organizers are committed to professional development — even with their impossibly packed schedules. If you want to improve your eventplanning skills, you’ve come to the right place. The Vendry.
Planning an event can be overwhelming with all the different moving parts and challenges. In this guide, we’ll share an eventplanning template you can use to easily plan your next event. EventPlanning Template: Checklist and Timeline. Accessibility requirements (i.e.,
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use. No problem!
However, she stressed that events teams can’t revert to pre-pandemic strategies because attendee preferences have shifted over the last few years. Additionally, registrations and sponsorships are coming in later in the eventplanning cycle, which suggests a need for event professionals to be prepared for variations in the planning timeline.
Learning Objectives: Gain insights on how consumer sentiment, behavior, and intentions are evolving and their impact on event strategies. Align different attendee and sponsor/exhibitor segments’ intent and behavior with eventplanning and production.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Start adding any on-demand content to your event website. 72 Hours After the Event — and Beyond Meet with your sales and marketing teams as soon as possible to analyze the event, discuss actionable items like lead nurturing, and share feedback from attendees and clients. Submit your event.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Eventplanning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
NickBorelli Nick Borelli is the leading eventmarketing and social media expert in the game. He currently heads up Borelli Strategies, where he shares advice with event planners and is a contributing writer to Event Manager Blog . Dahlia is an event technology evangelist, speaker and educator. ItsWillCurran.
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