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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. MEASURE AND PROVE EVENT ROI.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. The only sticking point is that you’ll need an event platform to pull off the perfect gamified experience.
When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. EventMarketing.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
But at the end of the day, when meeting with a virtual event production company, you’ll still want to offer as much information as possible on this front. What existing eventtechnologies do you already have for registration and/or networking? Do you already have registration or networking tools?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Curran caught attendees up on the tech trends heading for the events world and encouraged everyone to “crush the box” of what they were doing in 2019 and start over with agendas that reflect what people really want at an event today: human connection, new experiences and some white space to explore.
With hybrid events, attendees can choose between attending in-person or online. You can host the event in a smaller (and cheaper) space, which is a bonus. You just need to hook up sound and audio to your eventtechnology platform and share your content virtually. Just don’t use platforms like Facebook Groups.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Recent advances open new doors to measure event value in innovative ways tied to demand generation. The reason?
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. According to a report, many events companies aren’t using the newest tools to make projects more efficient. Find Your Perfect Conference Venue.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new eventtechnology and other drastic changes affecting the meetings industry. Tracey Smith, executive director of Senior Planners Industry Network. Brave New Meetings World: A Survival Guide.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networkingevent or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
Is it eventtechnology? Maybe it’s eventmarketing? From here, the next step is to network with the influencers and authorities in the field you choose to learn the ropes and make your own mark. We’ve discussed a bit about event partners earlier. The options are endless.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for EventTechnology Platforms. Gartner defines eventtechnology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences.
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
If an in-person event is still too expensive for your pharma event, opt for a virtual event instead. All you need is the right eventtechnology platform. Include Networking Opportunities Networking allows your attendees to connect with each other. Create dedicated areas at your event for networking.
Events became the professional development pipeline for that generation.” ” For these reasons, millennials value networking over almost any other aspect of events. But make no mistake, the networking is there: over 3,000 face-to-face meetings were scheduled at C2 2017 alone. So what’s a planner to do?
Events became the professional development pipeline for that generation.” ” For these reasons, millennials value networking over almost any other aspect of events. But make no mistake — the networking is there: over 3,000 face-to-face meetings were scheduled at C2 2017 alone. So what’s a planner to do?
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking.
If movement is limited, presenters may want to incorporate additional engagement tools into their event plans. Incorporate interactive eventtechnology. Advances in digital eventtechnology have event planners switching up their audience engagement strategies.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
How did you hear about our event? What did you like/dislike the most about the event? How satisfied were you with speakers/content/networking opportunities? Collect Feedback From Your Event Staff. Let your staff know ahead of time that you’ll be asking for their feedback on a few things post-event.
The RevGenius community is one of the great online community examples for salespeople, marketers, and revenue professionals. It counts over 24,000 proactive members who network, find job opportunities, and talk about business. Moz is an online community for eventmarketers. So far, it counts over 500,000 members.
Instead, both aspects of the hybrid event: the in-person aspect and virtual aspect, should be properly in sync, while at the same time should be specifically designed and fine-tuned to ensure both audiences get a similar level of experience. The in-person attendees can enjoy face-to-face networking and great food from your caterer.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Utilize the existing networks of the ice cream industry to reach your target audience.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
AV companies provide several forms of audio and visual equipment for private parties, corporate meetings, and other events. They design and install equipment that provides the high-tech event experience their clients envision. Consider hiring a graphic designer for eventmarketing materials. Graphic designers.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
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