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Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. Think about them and write them down so you can present them when meeting with a virtual event production company. What part of your event gives you the largest ROI?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing.
Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. Over time, we started building a big influence in the events industry.
We will expand on each of these 2019 event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation! While we are on the topic of event tech, if you want to stay up-to-date on the latest and greatest in event tech be sure to subscribe to. , That is huge!
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. 3 Models For Calculating Event ROI.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Aside from offering an atmosphere that would make people want to stick around, it is also important to let those attending “play” with both the items on display and the concepts you present. Digital Marketing Strategies That Work. This is why it’s very important to vet new eventtechnologies before adopting them.
The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance. “These actions can continue through the customer journey, with gen AI automating lead-nurturing campaigns based on evolving customer patterns.”
Identify the types of content that visitors engage with and incorporate those same content types into eventpresentations. In addition, knowing which company attendees are representing, what the company does, and the attendees’ position can help event organizers and presenters alike connect with members of their audience.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We translation technology will stream presentations to people’s phones in their preferred language.
Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Practice the presentation in advance.
In many cases, this means crowdsourcing the agenda, sometimes even doing so in real time, to present a personalized event agenda. Experient looks to predetermined personas to present unique experiences. Since 2013, Forbes has used Social Tables’ event diagramming software to map out events and improve overall efficiency.
Give them your questions before the event so that as it progresses, they can observe and take notes for later. Don’t forget to include your vendors in this exercise as well, especially if they are also present during the event. If they were let down by your event, offer actionable solutions to make your sponsors whole.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
In many cases, this means crowdsourcing the agenda — sometimes eve in real time — to present a personalized event agenda. They present different agendas to each persona on each day of the event. Eventtechnology is answering the call, evolving as fast as the industry itself. So what’s a planner to do?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
AI generates and recommends a list of polls and open-ended questions that presenters can use as prompts and conversation starters to encourage audience responses and participation. Prompts for emails or registration can happen directly in the virtual eventmarketing and production platform.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
You can use AI to streamline: Event logistics: ChatGPT can’t plan everything for you, but it can certainly speed up research. Use this free AI tool to generate event theme ideas, research venues, plan engaging icebreakers, and create an event budget. The good news is that AI tools simplify content creation for events.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
Specifically, “ there is a growing need for specialized skills that may not be present in-house,” adds Tracy Judge, CEO of Soundings. Freelancers with expertise in areas like virtual-event management, digital marketing, and technology are in high demand.
Here’s a sampling of the useful content that was presented. He pointed out that volatility, uncertainty, complexity, and ambiguity (VUCA) are present in every working environment. So, each team is built out with people adept in event design and execution; in eventmarketing and analytics; and eventtechnology and operations.
According to some proponents, the key features of Web 3 will be decentralization and democratization, where technologies like blockchain and NFTs enable users to not just create content but control its ownership and usage. evolves in this direction, it may presentevent producers with new methods of audience engagement.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Alex live-tweeted every presentation he saw and won Bose headphones. You have to design your content correctly, build gamification systems, and have great eventtechnology. “Because gamification is not solved with pre-planning or technology, it’s with live humans at that moment.” It’s hard work.
Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success. The Data and AI Summit 2023 , hosted by Databricks, highlights featured speakers on the main page, allowing attendees to quickly see who is presenting and what the event is about.
Then, the event decorator sets upon finding the right color palette, lighting design, props, and event decorations to transform the event venue into their client’s dream space. They design and install equipment that provides the high-tech event experience their clients envision. Stage designers. Graphic designers.
For instance, the following are just a few common event goals and the essential types of data that eventmarketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. At the very least, the size of the space and event preparations will have an assumed guest count.
Email as a communication technology hasn’t changed much over the years, except for a few innovations. That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events.
Now that you know “why” you’re planning the event, it’s time to figure out “who” needs to come. That’s usually a question of 1) who’s going to benefit from the purpose of the event or 2) who needs to be present to work towards a goal. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all.
So how do you determine how to tier your event registration prices? Your free is going to be your ‘what’ and your ‘why,’ and your paid is going to be the ‘how,’” said Kathryn Frankson , Director of EventMarketing at Informa. Get Started: Put the Data Work for You.
can have on the planning process tuned into a June 26 MeetingsNet webinar called Creating Events with A.I. applications that planners can use before, during, and after events. The presenter, Brooke Gracey, director of demand generation at eventtechnology company Cvent, discussed a variety of use cases and A.I.
In the Convene Live: “ From Stats to Stories — Making Event Data Work for You ” session at Convening Leaders 2023, Joe Colangelo, founder of event data company Bear Analytics, shared the challenges event organizers are facing when it comes to figuring out how to make data work for them.
Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. The goal of this event type is usually to foster better communication and collaboration amongst team members. Workshops don’t have to involve the typical account-based eventmarketing topics.
In 2023, anything is possible in the events industry. To zero in on what we can expect — from eventtechnology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Global Senior EventMarketing Manager.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Read In-person, Virtual, and Hybrid Event Ticket Pricing Strategies. Companies sponsor events in the hope of moving their organizations forward. If your eventpresents an opportunity for them to do that, you’ll likely be able to secure partners and deliver a stronger experience to attendees.
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