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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
Follow these six tips to blend eventpromotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other EventTechnology. EventMarketing.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
This exciting event trend has been around for ages, but thanks to the speedy development of eventtechnology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
He promised that all those talking boxes will be more engaging however and whenever they are accessed thanks to Cvent Studio’s focus on enhancing video quality, recording and promotion. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Nail Your Social Media Promotion.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? What are creative ways to promote an event that everyone else isn’t already doing? Ready to transform your event from just another event listing to the talk of the town? What is eventpromotion?
Eventbrite is a global platform provi ding online event registration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. Check it out for how-tos and guides, but also some insights into the life of being an event planner.
It’s always valuable asking how to improve your event ROI. How do we boost interactivity for the event? Did we promote to the right audience for the event? Post-Event Debrief Questions For Sponsors. If they were let down by your event, offer actionable solutions to make your sponsors whole.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
You need to see a return on the time, money, and resources you spent planning the event. Goals like “Promote the launch of our new product” or “Connect with industry leaders” are a good place to start. If an in-person event is still too expensive for your pharma event, opt for a virtual event instead.
With that being said, for event organisers, leveraging hybrid eventtechnology can help improve the event’s overall quality, providing a better guest experience, and ultimately, attracting more attendance. EventTechnology: The Concept. EventTechnology: The Concept.
Incorporate the use of a mobile event app. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promoteevent engagement. Choose a mobile event app that allows organizers to easily communicate with event attendees quickly.
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologiesevent planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. your speaker). Effective Ticketing/Pricing Strategy for Both Audiences.
This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment. What Is EventTechnology? Without event planning and management technology, processes are time-consuming.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
In this post, we’re going to dig into why signs really matter and, more specifically, how choosing the right sign can have a strong impact on the success of an event, the promotion of a business, and so on. Save this guide for your next big event and order event signage that’s sure to make an impact.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as social media, you hope the right people will see it. Email marketing allows you to get in direct contact with your potential event attendees with ease.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? There are several online eventmarketing tools that can help you design eye-catching graphics, promote your event to the proper audiences, and make it easy for folks […].
Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Use industry-leading virtual eventtechnology when hosting a webinar.
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. 10 Tools to Help You Create an Amazing Event. Net Promoter Score. Eventbrite. Bizzabo Blog. Microsoft Surface Book 2. Bose SoundSport. Lifetime value of customer. Cost per acquisition. Churn rate. Conversion rate. Hubspot Academy. Databox.
Moz is an online community for eventmarketers. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. They also use the community platform to promote their many smaller virtual events as well as the bigger in-person event.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose.
For instance, the following are just a few common event goals and the essential types of data that eventmarketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Increase Revenue — If you’re hosting a fundraising event, you’ll want to know how much you actually raised.
AV companies provide several forms of audio and visual equipment for private parties, corporate meetings, and other events. They design and install equipment that provides the high-tech event experience their clients envision. Consider hiring a graphic designer for eventmarketing materials. Graphic designers.
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