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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. Be sure to blend your event to-dos with your company-wide marketing calendar.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
The most successful webinars are specific, interesting, and engaging. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? Pre-webinar planning tips.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! On event platforms, of course! As always, the Einsteins of Events are here to help.
Throughout the year, Smart Meetings has invited professionals from different corners of the event planning world to impart their knowledge. While there are many more webinars from the year you can watch, here are six (and their respective summarized stories) that we’ve curated that sums up the year quite well.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
We tackle this hot issue in an upcoming webinar with our very own Will Curran and Brandt Krueger, as they talk about simple ways to ensure data security for your event before, during and after the date itself. Webinar] The Best Way To Ensure Cybersecurity in Your Events. Online event security needs to be on your radar.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
A great selection of guest posts dominates this blog, and they also provide a host of additional resources in the form of guides and webinars. Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. EventMarketer.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! On event platforms, of course! As always, the Einsteins of Events are here to help.
And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
The past year has brought an explosion of different technology tools for event management. As the industry returns to in person and hybrid events it is essential that we take a look at our eventtechnology tools. Learner Outcomes: Evaluate technology tools that will maximize attendee experience.
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.
Tess Vismale , founder and CEO of iSocialX Matthias Gutzmann , founder of DPW Not only did this webinar feature a look at current trends, but it also revisited the trends identified by our December 2023 webinar to reveal how things are shaping up based on predictions from six months ago.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
Meetings & Events. tojulius Julian Solaris, Editor of The Event Manager Blog, always has the low-down on attendance-worthy events and the newest eventtechnology. Tahira Endean tweets about the intersection of experiential, immersive meeting design and technology. TahiraCreates. DahliaElGazzar.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Webinar live date: January 22, 2019 at 2pm ET / 11am PT. This program has been submitted to the Events Industry Council for CMP Preferred Provider review. Webinar live date: January 22, 2019 at 2pm ET / 11am PT. Does finding ways to prove your event’s ROI keep you up at night? It shouldn’t.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Increasingly, business-event professionals are using artificial-intelligence tools to aid their marketing, brainstorming, data analysis, and more. Here are tips gleaned from a new webinar on how A.I. can have on the planning process tuned into a June 26 MeetingsNet webinar called Creating Events with A.I.
When researching an eventtechnology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy!
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
With a magnitude of options to choose, it’s easy to get lost in all of the different eventtechnology out there. You’ve got new products like HopIn, older products like Cvent and Bizzobo, event ticketing platforms like Eventbrite , and more marketing-oriented platforms like Splash. What is Splash?
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Use this feedback to improve future events and continue to meet the needs of the ice cream industry.
In a world saturated with events, webinars, and workshops — on top of work, family, and self-care — standing out is more challenging than ever. How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? So we did some webinars pre-show for them.
“It was less about trying to imitate a trade show in a virtual space,” he said, “and more akin to an exclusive online shopping experience,” with a digital showroom where suppliers posted their company information and marketing collateral in addition to detailed product listings. In-Person Application. Data and DEI.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Additionally, we are proud to be recognized as the EMEA and UK Enterprise Leader in four categories: Europe Event Management Platforms, EMEA Event Management Platforms, UK Webinar, and EMEA EventMarketing. These honors reflect our dedication to serving diverse global audiences and addressing their unique needs.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. The site offers daily articles, industry reports, webinars, and more. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
So how do you determine how to tier your event registration prices? Your free is going to be your ‘what’ and your ‘why,’ and your paid is going to be the ‘how,’” said Kathryn Frankson , Director of EventMarketing at Informa. Providing valuable information through your content also cements your position as an industry leader.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Virtual and hybrid events rely more on technology than in-person events did previously.
A corporate event is an event that an organization puts on to engage its employees and customers while attracting the interest of potential clients. From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize.
When researching an eventtechnology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy!
During the trial, users can create events at no cost and only pay for registrations using Cvent’s PayGo method. The free trial also extends to Cvent’s webinar platform, enabling users to host up to 2 webinars with all the features of the Pro tier.
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