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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.
Putting your brand in the spotlight as part of a virtual event is not something that will happen automatically; you need to plan ahead and put a few strategies in place to ensure that it is featured prominently. To help out, here are just six ideas that could inspire your own promotional efforts. Send In The Swag!
If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. And, a majority of marketers agree. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Email Open Rates.
?? The Best of the Best: Event Promo: How To Promote Your Virtual Event: A Graphic Guide. The moment you have all been waiting for: The Virtual Event Budget Calculator is here! You have your virtual event planned and ready to go… but how do you promote it? (12-minute Upcoming events.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.
Eventpromotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtual events, hybrid events are complex, versatile, and hard to budget for. When it comes to hybrid event budgets, let the audience and event goals be your guide.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. What Are Asynchronous Hybrid Events?
Start with your event invite emails by using killer subject lines. Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. Your Guide to Event Registrations. This guide gives you the lowdown on event registration. People love surprises.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Preparation is everything in events.
Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. But even so, you’ve got to ensure your event is a money-maker for your company. ROI Percentage.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, submitting a press release to local publications may add another degree of promotion. More : A Killer Event Should Have a Killer Website. Update SEO Regularly.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and eventpromotion strategy is crucial to the success of your event.
Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Up-And-Coming Rules for EventMarketing. Improve Your Event through Gamification. Gamifying is not all about games.
Want to capitalize on the ways new exhibitors — whether they’re startups or established brands — can benefit your event? Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone.
The emphasis was on real-world solutions through Cvent’s Attendee Hub that enables digital engagement before, during and after the in-person live event and integrates the content for virtual and post-event audiences. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
If you’re planning an event, there’s one step that is essential to making that event happen: creating the event budget. It might seem daunting and finite to create an event budget, but as long as you make one that is realistic and builds in padding in case of emergency, you’ll be all set. Short on time? Description.
Corporate event planning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. Turn Your Free Events into Blockbusters.
Organizing an event is a challenging task that requires a lot of effort and planning. However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email Marketing for Events Email marketing has been an essential tool for eventpromotion for decades.
In today’s digital age, social media has become the most powerful and influential tool for marketing and promotingevents. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an eventmarketing plan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Whether you’re […].
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?
Whether you’re new to event planning or an experienced creator looking for new ideas, finding effective promotional strategies is important. Identifying and implementing the best eventmarketing strategies can help you improve your event’s visibility, attract a crowd, and maximize the success of your event.
Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
How are you using event tech at your events? Automation and real-time tools can help you a lot, letting you save between 13-25% on your event. And for practical event tech, you need to know what AV to use. According to a report, many events companies aren’t using the newest tools to make projects more efficient.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Boost Your Event ROI with These Tips.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?
What do your attendees think about your event? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? What Is an Event Survey? You can send surveys to participants before, during, or after the event, and they are often shared digitally.
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check. Define Event Goals.
When planning your next conference event, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conference events and parties. Reasons Behind Conference Events and Parties.
Event networking can be both a fun and confusing experience. Today’s favorites are all about how to make event networking better. PS: If you need more event networking and audience engagement tips, why not. Facebook Finds a New Event Rival in Pinterest. Get More People in Your Free Events. Click To Tweet.
Cema (Corporate EventMarketer Association) is a booming community. In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate EventMarketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. Event Details of Haute Dokimazo. Upcoming and Industry Events.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. I will encourage better listening.” — Jacquelyn Wells, senior vice president and marketing strategist. 1.” — Anjia Nicolaidis, director of international marketing. based events. “I
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