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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
With a multitude of possibilities that all surpass the abilities of the old mass media, email is the go-to solution for digital marketing, and eventmarketing more specifically. Following are the tricks to writing an email newsletter for eventmarketing that works. Why Is EventMarketing More Important than Ever?
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. But how do you measure the impact of these efforts and ensure they’re helping you reach your event goals? Website Traffic by Promo Codes.
Can we get an eventmarketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. And more specifically, of creating an eventmarketing plan. EventMarketing Plan: Goals!
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. From DJ To Event Management Company. In June 2007, I made a website.”
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Each year, MeetingPlay and Aventri powered a combined total of more than 50,000 events for more than 10,000 companies and 7 million attendees. Combined Solution Set.
Start with your event invite emails by using killer subject lines. Your Guide to Event Registrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. This guide gives you the lowdown on event registration. The Current State of Event Best Practices. Click To Tweet.
Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
If you’re planning an event, there’s one step that is essential to making that event happen: creating the event budget. It might seem daunting and finite to create an event budget, but as long as you make one that is realistic and builds in padding in case of emergency, you’ll be all set. Short on time? Description.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.
Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2023 Event Trends Sneak Peek: What’s Inside?
A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. Data points collected included qualified leads (37 percent) and website traffic (30 percent). Related: Tips from HBR for Measuring Event Impact.
This is especially true when planning an event. It’s almost impossible for a single person to pull off an event on their own. There’s no room for that in event planning. The cornerstone of a successful event is a dream event planning team where everyone has a role to play and eagerly contributes to the success of the event.
No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about eventmarketing, why not to subscribe to our blog ?
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?
Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. Sponsors get the limelight at your event in exchange for cutting you a check. Define Event Goals.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Event revenue.
Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. I will encourage better listening.” — Jacquelyn Wells, senior vice president and marketing strategist. 1.” — Anjia Nicolaidis, director of international marketing. based events. “I
This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. Looking for promotional inspiration?
It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. But how do you brand an entire event? Website announcements.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I’d also recommend thinking about the value that your email marketing brings to them.
Events are a time for individuals to come together and learn something new. They’re a time for event planners to provide guests with an experience they’ll remember. In fact, 91 percent of event planners measure whether or not an event is successful based on attendee satisfaction, according to EventMB.
Before you plan for an event, you first need to get stakeholders on board. That means you need to craft an (almost) perfect event proposal if you want approval. That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out.
Event professionals can start their career paths in almost any job or industry. This is something the Brew Crew knows well, as today’s hosts share a combined 82 years of industry experience with a wide range of event jobs that led them to where they are today. How Arianna Got Started in Events. How Nick Got Started in Events.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Girls In Marketing. regularly.
If you’re new to AI for events, we’ve got you covered. Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Simplify Event Planning Events have a lot of moving parts.
Your online presence is more important than ever when it comes to hosting an event. Your website sets the tone for your event and acts as a one-stop destination for your attendees to receive information and purchase tickets. It’s prime real estate for event organizers to get the website design right from the get-go.
IMEX is one of the most significant events for the events industry, not just in the States but globally. And after a long few years, a massive return to in-person events in 2022, and a looming recession, the IMEX America 2022 event has been long awaited. . We covered the IMEX Frankfurt 2022 event back in July.
Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with. Check out G2 and Capterra.
Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email EventMarketing Campaign. Gregg Eilers is vice president of meetings, events and environments at Switch. Good, fast and cheap.” Why Clients Expect More.
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