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Until the tech industry at large figures out how to address the issue in a standardized fashion, there’s little we can do to recreate the “old world” of easy conversion tracking. Two Things to Try With cookies off the table, as eventmarketers we should be changing: 1) the mechanics of what we track as a conversion.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
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