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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Hamilton Event Agency Awarded for “Pivot” to Help Save Lives

Smart Meetings

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking. It’s a win for everyone.

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Improve Your Trade Show Engagement

Endless Events

They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from Global Events. GetResponse, a company 20 years in the event business, has recently concluded a tour of global conferences. The Five Metrics of Event Marketing.

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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes? Everyone has help along the way.

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Professional Development: 5 Upskilling Tips from Bizzabo’s Events Team

Bizzaboo

Event Industry News . Events Council Industry Insights . Corporate Event News. Event Marketer . Corporate Event Marketing Association (part of PCMA). Event Tech News. Marketing Brew. Want to reach your full potential as an event professional? Skift Meetings Blog. MeetingsNet.