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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The globaleventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor.
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking. It’s a win for everyone.
They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from GlobalEvents. GetResponse, a company 20 years in the event business, has recently concluded a tour of global conferences. The Five Metrics of EventMarketing.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes? Everyone has help along the way.
Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Event Tech News. Marketing Brew. Want to reach your full potential as an event professional? Skift Meetings Blog. MeetingsNet.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare. (i.e.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of globalevents at HelmsBriscoe. Serving food during a networkingevent or happy hour, even tapas-sized, is also a popular strategy.
You might not think the over-50 crowd still matters for events anymore. Quite a few eventmarketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.
“Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz GlobalEvents (MGE). Event Design Comes Down to 4 Attendee Types. Let’s look at some examples of how you can do this using the four reasons I outlined above: education, business, networking and “the party.”.
Taylor—along with Hubtag—had made a name for himself in the esports and live eventsmarket. He made valuable connections over the years, including Experient’s live events team. I knew I wanted to expand my role in live events after learning about the 8 Phases of Experience Design,” Taylor said. The Company You Keep.
Create an exclusive networkingevent for them and their mentors before the conference begins. . #3. Keep all networking time unstructured. . Give them free rein over their networking time to connect with people they know, making it especially awkward for first-time guests who don’t know anyone. .
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
“In our experience, the best changes were ones that were managed in a space of positivity.” — Katie Moon, senior manager of globaleventmarketing at AMD speaking during a CEMA Summit 2023 session. If there are no viable opportunities for them at the organization, use your network to help them find roles at other organizations.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Your event can use that as a networking and learning opportunity to move toward future prosperity. Pairing the older event professionals with the younger at events can create incredible new learning opportunities for both sides. Yes, Millennials still matter.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Network at other events.
Are you prepared to collect lead info in the hallways, at the networking cocktail, or elsewhere? You’re on your feet all day, talking to folks at different functions, and networking non-stop. Editor’s Note: Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing contributed to this article.
At AAO 2018 , more than 23,000 ophthalmologists, health professionals and industry personnel from across the globe met in Chicago to learn, network and grow in their careers. With attendees from all over the world, the American Academy of Ophthalmology (AAO) uses a variety of strategies to create new and valuable meeting experiences.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event.
Event planning : For everything from hybrid event ideas to virtual event ideas and virtual conferences, an event planning agency will ensure that every aspect leading up to the event is accounted for. Elevating that event experience, we find new and exciting ways to inform, engage and inspire your audience.
How To Build Event Sponsorship Packages The globalevents industry — which was valued at $1.1 trillion by 2032, according to a recent report from Allied Market Research. The main driver of this growth is the surge in event sponsorships. trillion in 2019 — is projected to reach $2.1
Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees. For more details, explore Eventtia’s API documentation.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. According to Footlight International representatives, “Eventtia is a well-rounded tool that helps event organizers, attendees, and sponsors maximize their event experience.
When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. With so much at stake, it’s no surprise that the globalevent ticket industry is projected to expand 150% by 2030.
Event planning is a lucrative and evergreen career choice. The globalevent management market is estimated to be worth $6.36 With the rapid growth in the event industry, now is the time to get certified and propel your career. Improved Networking Opportunities. Fee Structure. CSEP Application Fee: $350.
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. He gave the example of a client EVOLIO is working with who invested a lot of money in a high-profile event sponsorship. Federbush shared with Convene some of those highlights.
There’s a nimble and affordable platform that’s gaining attention – Mighty Networks. I caught a few podcast interviews with Mighty Networks founder, Gina Bianchini. Keep in mind, there’s a free Creator version of Mighty Networks that’s quite capable.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. But when it comes to spending beyond those essentials, think about the most critical aspects or goals of your event. The reality?
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry. EventMarketer. The MICE Blog.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
Want event planning magazine content digitally? Sign up for an events e-newsletter. Trade Show News Network. Are you looking for event planning magazines that specialize in trade shows or exhibitions? Trade Show News Network (TSNN), available digitally, is a leader in trade show, exhibition, and events news since 1996.
In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Attending these conferences will allow you to learn more about the events industry and meet other event professionals. 2024 NACE Evolve Conference Jan.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Want to see your event agency in this list? Submit it here.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
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