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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Personalization helps attendees have a unique experience when it comes to your events and tradeshow. It not only makes their event experience go much smoother, it also gives them a certain connection to it. Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event.
It’s great that so many event industry blogs now have podcasts too! Eventbrite is a global platform provi ding online eventregistration solutions to event organizers, but their blog is jam-packed with fast-reads on the general subjects of event planning, promotion and tech. EventMarketer.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Are you doing what is necessary to ensure you’re growing your event attendance. Nick Borelli, President of Borelli Strategies , and Rachel Stephan, Senior EventMarketing Strategist at sensov/ eventmarketing , recently joined the VIP Lounge to discuss the ways event strategists can help increase attendance.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.
When you invest in modern event ticketing software, attendees benefit from strong user experiences, increased accessibility and convenience, and a more seamless event overall. With so much at stake, it’s no surprise that the globalevent ticket industry is projected to expand 150% by 2030.
Let them ask other guests a series of uncomfortable questions that leave them feeling ignorant about the venue and event. . Greet each participant at various touchpoints – from the registration table to the beginning of each session. . Walk this way instead: Assign a mentor to each new guest.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. ” Event organizers have power during the registration process to acquire and store consent from every registrant. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. For more details, explore Pernod Ricard’s case study.
Eventtia differentiates itself by providing one of the market’s most customizable event management platforms, which includes a back-office web portal for event organizers and a suite of web and mobile interfaces catering to the needs of attendees. For more details, explore Eventtia’s API documentation.
Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz GlobalEvents (MGE). Event Design Comes Down to 4 Attendee Types. That leaves us to data gathered via registration, lead retrieval, behavioral analytics, and surveys to help us understand this “why.”.
Katherine Dutrow, CMP, the Director of Meeting Services at AAO, has had a lot on her plate with many of the global changes that affect meeting professionals, like the General Data Protection Regulation (GDPR).
At the same time, Bizzabo’s solution is mostly tailored for B2B events. It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. For example, the Pernod Ricard group has opted to build its globalevents and hospitality platform using Eventtia API.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. CRM data, registration data, lead data, meetings data, followed by attitudinal data.” Don’t just look at it as eventmarketing in a vacuum. How do they define success?”
A center of excellence is a “standard operating process and a team structure for your total events program,” Rachel Andrews, senior director of meetings and events, marketing, for Cvent explained at the opening of the session “Strategy + Structure = Success: Building an Event Center of Excellence Within Your Company.”
You can also encourage the show organizer to add your question to their list of eventregistration questions, which will assist with your pre-show research. Be sure to study the event prospectus beforehand to understand who will be in attendance. Talk to our team. About Mike.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
When event guests arrive, how can you reduce or eliminate wait times? Shameless Plug: if speeding up registration is a challenge for your event, click here and we’ll help you with new ideas to earn more WOM around talkable speed. In a recent survey, customers rated speed 350 percent more important than politeness – WOW!
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. Organizers often provide total registration, he said, but it’s unclear if that total includes — or excludes — exhibitors. “We Federbush shared with Convene some of those highlights.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective globalevent strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. not available on event date/time), or low appeal of specific event details (i.e.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Are they using multiple online survey tools or maybe your registration and website tools don't integrate well?
Event planning is a lucrative and evergreen career choice. The globalevent management market is estimated to be worth $6.36 With the rapid growth in the event industry, now is the time to get certified and propel your career. Registration and fees currently cost $600 USD. Fee Structure.
In just a few short years, VidCon has become a wildly popular event. But get this – VidCon attendance is exploding, growing from 12,000 attendees a few years ago to more than 30,000 raving fans at their 2018 event. But how did they create such a successful strategy? That’s VidCon in a nutshell. Sounds like fun, don’t you think?
By better understanding who their audience is, what they want, and how they consume, designing an event experience that will meet and exceed their needs and expectations becomes possible. We helped them begin this journey by going through the Persona Worksheet from Design Studio by Maritz GlobalEvents. About Bill.
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