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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
The biggest way to counter boredom at any event is to enhance it with elements that break convention and thrust the attendee into exciting new experiences. You can do this in any number of ways by injecting some creativity throughout the whole event planning process or hiring engaging speakers. How do you keep people engaged?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
NickBorelli Nick Borelli is the leading eventmarketing and social media expert in the game. He currently heads up Borelli Strategies, where he shares advice with event planners and is a contributing writer to Event Manager Blog . Dahlia is an event technology evangelist, speaker and educator. ChipConley.
Cvent Global Planner Sourcing Infographic 2018 GlobalEvent Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Tavar James (left), global head of field marketing and events at Riskified, moderates a panel at CEMA Summit 2023. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Think like a politician.
The more creativity an event planner possesses, the easier it will be to create authentic experiences that stand out from other events. For this reason, being able to multitask is a prerequisite to finding success as an event professional. Event Industry News . Events Council Industry Insights . EventMarketer
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .
In these situations, you must know how to quickly handle negative publicity the right way to ensure that the hits on your credibility stop as soon as possible, and you can shift public attention to your event. Marketing Misfires. Tech Meltdowns.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
While hardly a surprise to those who have had to plan corporate and association meetings in the booming post-pandemic eventsmarket, the rate of price growth for most meeting-related elements is expected to be higher by at least five percent yet again over the next 12 months.
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. We want to have like a great session with a great speaker where people are going to walk away with their minds blown.’” Federbush shared with Convene some of those highlights.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. But when it comes to spending beyond those essentials, think about the most critical aspects or goals of your event. The reality?
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
This Meetings Today podcast gives event professionals the chance to overhear raw, unfiltered conversations between the event industry’s most influential women. Speakers shed light on important topics facing women today, from imposter syndrome to sexual harassment to negotiating pay and the list goes on! Events for Breakfast.
Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!
Let's review the type of events you'll see in this list: Conferences - Conferences are large scale events that bring together people in the same industry to learn more about marketing. Expo - A globalevent that strives to promote progress and foster cooperation. 2019 Marketing Conferences. Las Vegas, NV.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. With more than 5,500 attendees, 180 exhibitors, and 120 educational seminars, Wedding MBA is the must-attend event for wedding professionals looking to take their businesses to the next level.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation. PI LIVE USA 4/16/24 Miami, FL Apr.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation. Social Media Marketing World.
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