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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
29, in a session Federbush co-presented with Jon Wolff, globalevents manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said. It was great.’
Speaking of booth strategies, you don’t have to be the size of a major sponsor to make an impact. They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from GlobalEvents. The Five Metrics of EventMarketing.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
The more creativity an event planner possesses, the easier it will be to create authentic experiences that stand out from other events. For this reason, being able to multitask is a prerequisite to finding success as an event professional. Event Industry News . Events Council Industry Insights . EventMarketer
Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Even still, securing sponsorships is increasingly difficult due to budget constraints, shrinking sponsor dollars, and rising event costs. The solution?
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of globalevents at HelmsBriscoe. That means liability falls most heavily on the venue, not the planner.
Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz GlobalEvents (MGE). Event Design Comes Down to 4 Attendee Types. The sellers (sponsors and exhibitors) have their own reasons and the better you understand what those are, the more you can deliver value.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
It features a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. According to Footlight International representatives, “Eventtia is a well-rounded tool that helps event organizers, attendees, and sponsors maximize their event experience.
Eventtia stands out by providing one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces catering to attendees’ needs. As an organizer, you can manage all aspects before, during and after your event.
To master this type, you’ll need to be nimble yet brave enough to follow your attendees (or exhibitors, or sponsors) where they lead you, as they’ll sometimes reveal thoughts, feelings or experiences you didn’t anticipate. Empathy requires time, as you engage in one-on-one conversations with customers and listen intently. Talkable Usefulness.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Event planning is a lucrative and evergreen career choice. The globalevent management market is estimated to be worth $6.36 With the rapid growth in the event industry, now is the time to get certified and propel your career. Technology has become an integral part of event planning and management.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Headcount Planning Tools for a GlobalEvents Team Success in events is 50% event planning and 50% event talent aligned against the plan.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry. EventMarketer. Connect Association. Kongres Magazine.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective globalevent strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
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