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The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form.
The pandemic also highlighted gaps, and therefore opportunities, in the marketplace, particularly around the potential for new events, shows and types of programs that appeal to different audiences or drive different outcomes. Kim Kopetz is a results-oriented leader with over 20 years of global brand and eventmarketing experience.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
Other common themes included collaboration (Jaclyn Sass, associate director of eventmarketing with Merkle), Integrity (Nan Marchand Beauvois, senior vice president, U.S. Sibthorp, director, CHG Healthcare) and curious (Jennifer Grove, founder, Repeat Roses).
Healthcare providers can’t always accept gifts like meals or accommodations. Consider who you invite to this event and check which professional codes they follow. Ensure your event doesn’t conflict with any of these guidelines. That’s the best way to get the most return on investment on your eventmarketing budget.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He was also a marketing manager for the Life Sciences group at Microsoft Corporation. What’s your role in the ITA Group family?
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
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Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Industry Niche and Scope Whova, based in San Diego, serves healthcare, colleges, retail, charities, and public authorities.
For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. CSEP: Certified Special Events Professional What Is CSEP Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CMP 2. What Is PCM Certification?
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.
Cvent Analysis and Pricing Industry Niche and Scope Cvent operates as a cloud-based event management platform catering to a diverse array of industries, including: Technology: Serving tech entities ranging from startups to large enterprises. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Healthcare: Assisting organizations in managing medical conferences, training events, and patient education workshops.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. By attending this event, you'll discover new methods and algorithms and deep learnings from the world's top innovators. Covering a vast array of the most relevant topics there is no shortage of cutting-edge innovations on display.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When exploring alternatives to Splash, we will evaluate essential features such as online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. Whova Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
Whova, an all-encompassing event management software, was established in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur. Headquartered in San Diego, California, Whova caters to various sectors, including healthcare institutions, colleges, retail companies, charities, and public authorities.
Forrester's Consumer Marketing 2019. Consumer Marketing Forum is Forrester's flagship marketingevent, bringing together 700 marketing leaders from retail, financial services, media, healthcare, and more to discover, discuss and shape today's marketing landscape. SMX Search Marketing Expert: Munich.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
Event planning : For everything from hybrid event ideas to virtual event ideas and virtual conferences, an event planning agency will ensure that every aspect leading up to the event is accounted for. Their wealth of experience reflects true expertise in experiential marketing.
They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. And don’t forget about event technology.
Rachel Heller Senior Event Content Manager The insights, connections, and networking opportunities these events offer will benefit industry professionals who want to access the knowledge they can use to improve their organizations and be better at their jobs, and eventmarketers looking for examples to mimic for their own virtual events.
Hopin Analysis Hopin is now part of RingCentral, a US-based software company specializing in virtual event platform technology. Industry Niche and Scope: What Types of Event Organizers Use Hopin? It provides tailored solutions for events like conferences, trade shows, and training workshops across these sectors.
Renowned in the event technology sector, EventMobi supports a wide range of industries and event types, ensuring efficient planning and execution. Industry Niche and Scope: What Types of Event Organizers Use EventMobi? EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach.
Perfect Venue offers a robust set of features designed to easily manage events, simplifying and enhancing the event management process: Event Registration and Ticketing: Facilitates seamless online registration and ticket sales, allowing organizers to manage attendee information efficiently.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. These tools empower event professionals to streamline complex workflows. Healthcare: Managing medical conferences, training events, and educational workshops.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing, attendee engagement, networking, and detailed analytics.
Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces designed to enhance the experience for event attendees. Contact us today to see how Eventtia can elevate your events and attendee experiences.
Key features include: Online and On-Site Event Registration: Offer flexibility for participants and streamline data management for organizers. Event Ticketing and Payments : Secure processing with integrations like Stripe and PayPal. EventMarketing Tools : Email campaigns, landing pages, and social media integration.
As an enterprise event planner, you need more than just another event you need an experience that captivates your audience and delivers measurable results. That’s where experiential events come in. Not only do they immerse attendees in your brand, but they also serve as an effective eventmarketing tool.
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