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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

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The Top 12 Event Planning Certifications

Bizzaboo

Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career.

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One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher

ITA Group

Mark Fisher has been a marketer for over 25 years, and he’s created event marketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. Mark Fisher: I specialize in sponsorship with ITA Group as the Sponsorship and Trade Show Manager—even though my background covers more than that.

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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. CSEP: Certified Special Events Professional What Is CSEP Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CMP 2.

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Why the Over-50 Crowd Still Matters for Events

Maritz Global Events

You might not think the over-50 crowd still matters for events anymore. Quite a few event marketers are investing heavily to win over Millennials and Gen Z – and it makes sense. The sooner we can demonstrate to them how events can be a remarkable catalyst for career growth and professional development, the better.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzaboo

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.