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This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
In events and hospitality, knowledge is power. Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. She’s a stellar resource for the latest event tech news, and also shares her take on industry conferences. Hospitality.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. Hospitality and event industry workers were among the most affected by the pandemic.
“Her dedication and appreciation for the connections with guests and co-workers and the career opportunities hospitality provided for an immigrant coming to the U.S. He now serves as vice president of sales and industry relations at Teneo Hospitality Group. In addition to the CMP, he holds the GTP, GLP, CMM and DES designations.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
The two companies will integrate their software platforms to create an array of products to fit the needs of technology, financial services, travel , hospitality, health services and association clients. Capabilities include: EventMarketing Website and Registration to create a seamless attendee journey from beginning to end.
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Feature photo by Courtney Cantor at Hamilton Exhibits.
The Hospitality, Marketing Crossover In a previous Smart Meetings article , we touched on the connection between hospitality schools and marketing schools. As a hospitality major, it would’ve been amazing to have been offered marketing classes. I believe marketing and hospitality go hand in hand.
“Concierge.com”, really showcases how an events app should be built. First off, the app is full-service, meaning it handles both the digital and the physical aspects of the event. Behind the app is also a full-fledged team, event and hospitality professionals included. Is it event technology?
In addition to all the mainstage action, the PCMA Foundation continued its work, raising $20,000 for Hospitality Open Hands and YMCA while Party with a Purpose raised funds for The Above and Beyond Foundation. . News from PCMA. CEO Howard Givner will stay on as senior vice president of knowledge and innovation.
Melis joined snöball eventmarketing, headquartered in Montreal, Quebec, as head of growth. Melis has previously been director of North American operations at key4events, a French hybrid event and digital tech company, vice president of business development at Showcare event services and more. Tony Melis. David Curell.
Kim has been in events and luxury hospitality sales for 10 years and most recently worked at Highgate hospitality as its area account director for groups. Most recently, the 25-year hospitality veteran was executive vice president at Visit Huntington Beach. Previously, O’Dell was president and CEO of Events DC.
A 15-year hospitality operations and management veteran, Yousfi was most recently chief growth officer at Carver Road Hospitality, as well as vice president of sales, services, catering, group dining and weddings at MGM Resorts International. Coiled , the software development firm, hired Catuogno as its director of eventmarketing.
A 15-year hospitality operations and management veteran, Yousfi was most recently chief growth officer at Carver Road Hospitality, as well as vice president of sales, services, catering, group dining and weddings at MGM Resorts International. Coiled , the software development firm, hired Catuogno as its director of eventmarketing.
Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. John D’Angelo.
Arianna is a recent addition to the Brew Crew, also guest-hosting an episode with Will about gamification for events. I would say my illustrious career in hospitality began when I was a bus girl at the Lakewood Italian restaurant where I would invite you to rip, dip, and enjoy your bread,” she says. . How Nick Got Started in Events.
Don’t Neglect AI In DMA West’ s first general session, “Your Introduction to AI for Tourism & Hospitality,” Brian Matson, senior director of strategy and education of full-service tourism marketing agency TwoSix Digital , began with a story about the discovery of the early internet’s ability to connect people.
Her direct Air New Zealand flight from Houston gave a great first impression of New Zealand, with superb hospitality, food and wine. The critical decision point for choosing an incentive destination is hospitality, we want the absolute best. We know our clients will be embraced by hospitality and immersed in Māori culture.
More : Is Your EventMarketing Plan Ready for GDPR? Perhaps the most prescient issue in the minds of modern planners, data security, has become linked with the European Union’s General Data Protection Regulation (GDPR), but it’s important regardless of the nationality of the people involved.
Connect with him as he tackles topics ranging from leadership, technology, wellbeing and hospitality. ALHI is a global sales and marketing organization representing the finest Luxury Hotels, Resorts, Cruise Lines and Destination Management Companies. Hot Hospitality Exchange. Cast by Eventwell. The Room Block.
Better events, less stress. Rafanelli Events – Boston. StoryBook Ball: MassGeneral Hospital for Children by Rafanelli Events. His company, that also has offices in New York and Palm Beach, plan over 100 events in a year. Eventive – New York. Try Social Tables Today.
The post Cvent partners with YEG for next-gen data-driven events in Italy appeared first on TD (Travel Daily Media) Travel Daily. Cvent, a meetings, events and hospitality technology provider and YEG!, Cvent’s leading eventmarketing and management platform now integrates with YEG!’s
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
“I’ve had over-served attendees swim in fountains, attendees get a little too romantic on an evening cruise, and one had so much to drink at the welcome reception he became physically ill in the general session and needed to be transported to the hospital via fire rescue.”. Ben was born to be in hospitality, and I miss him every day.
Corporate eventmarketers convened at CEMA Summit 2022 — the largest turnout in CEMA’s history — July 31-Aug. Corporate events are leading the events industry recovery, according to research by Knowland. meetings and events volume was flat with the forecast while Q2 overperformed by 25.8 Two Dudes Photo).
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
The Spectator Hotel is known to have the best concierge services to meet all of their guests’ needs and the butlers are required to go to school for southern hospitality training. This is just another simple hospitality perk that creates a home away from home feel. Dry Cleaning Services. Free Coffee/Tea. FREE High-Speed WIFI.
Cvent, an industry-leading meetings, events, and hospitality technology provider, has announced the launch of its AI Writing Assistant. Cvent’s AI Writing Assistant enables: Greater efficiency: Quickly scale your eventmarketing efforts by generating large amounts of content in minutes.
This is the most important component of an event because sharing a meal is a visceral community experience. Food is associated with nurturing, so this is an opportunity for the host to illustrate thoughtful hospitality. Map out your marketing plan. Eventmarketing creates buzz, builds anticipation and guarantees a good turnout.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
Claire Smith, vice president of sales and marketing with Vancouver Convention Centre shared her passion for the “incredible impact of meetings” with many of the winners. Other common themes included collaboration (Jaclyn Sass, associate director of eventmarketing with Merkle), Integrity (Nan Marchand Beauvois, senior vice president, U.S.
Consider hiring a graphic designer for eventmarketing materials. From invitations and banners to registration forms and dinner menus, a qualified graphic designer can create captivating print and online event materials. Book a videographer to capture the highlights of an international corporate convention or wellness retreat.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Eventmarketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Ranking position.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed eventmarketing.
Andrea Christopherson Andrea Christopherson has joined SearchWide Global as vice president to assist with the organization’s director and C-level searches and business development initiatives in the experiential eventmarketing, tradeshow, and convention spaces. Trangmar has more than 15 years of experience working in hospitality.
Content Marketing Examples One example he offered was when the controversial update of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) came out in 2013. Massachusetts General Hospital did a simple 10-question email survey to area hospitals and used the survey data to create a free whitepaper download.
Last week S Hotels & Resorts (SHR) unveiled two new members of its Maldivian team with the appointment of Swiss hospitality expert Martin van der Reijden, as GM of SAii Lagoon Maldives and Tolga Unan, who takes the reins at Hard Rock Hotel Maldives. SAii Lagoon Maldives. Thank you, Dirk! This inspires me every morning.
While there’s optimism throughout the eventmarketing industry overall, the majority of budgets are not expected to be fully back to 2019 spend levels until 2023 or, for some organizations, 2024, according to EventMarketer’s Experiential Intelligence Report. 5 Business Trends in 2023 That Will Impact Events.
Ildebrando Salazar Ildebrando Salazar has been named director of sales and marketing for the Hyatt Regency Clearwater Beach Resort & Spa. Salazar has more than 15 years working in hospitality. Matt Mongoven Impact XM has named Matt Mongoven as senior vice president of client services.
In his new role, he will continue directly overseeing a large part of the Visit San Antonio sales team, including the association, for-profit tradeshow, and sports markets, as well as help manage the entirety of the destination sales department, including the corporate market.
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