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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
With so many events vying for your attendees’ attention, an intentional, targeted eventmarketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the EventMarketing KPIs that should be an essential part of your eventmarketing strategy: .
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
How to choose the right incentives. And our top tips for incorporating gamification at your next event. At the end of this article, event gamification will be yours to experiment with. Engaging with event sponsors. Choosing your incentives. These types of incentives are things or collateral.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
Not Just Your Party Planner The words “events” and “party” may come to mind for some when they think of meeting planners, but for those working their way through the industry, it couldn’t be further from the truth. For meeting planners, there is always a goal, or a pinnacle event point to reach. But an incentive, everyone wants to go.”
We are here to help you learn all about how to build an internal event team that is engaged and ready to execute events at the highest level. On this episode of #EventIcons, Sej Pandya of EventMarketing Consultant, will be discussing how to build a great internal events team. This is all for you!
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Join MeetingsNet at the Catersource + The Special Event show in Orlando in March for an insightful educational lineup that will including Canonica’s session on the “undeniable shift toward eventmarketing.” Agnes “AC” Canonica, CMP, CMM, HMCC, has a long view of the events industry. Martin before coming to the U.S.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
Gain an edge over competitors by staying relevant with current event trends. MeetingsNet is the leader in the industry by offering high quality, engaging content for market-segmented meetings, planning meetings, and incentives. EventMarketer. Good thing there’s EventMarketer. Click To Tweet.
The post TCEB aims to enhance MICE trips with bleisure incentives appeared first on TD (Travel Daily Media) Travel Daily. ” The post TCEB aims to enhance MICE trips with bleisure incentives appeared first on Travel Daily.
The post Arabian Adventures wins highest honour in incentive travel for multi-city UAE event appeared first on TD (Travel Daily Media) Travel Daily. Presented by The Society for Incentive Travel Excellence (SITE), the SITE Crystal Award is considered the highest honour in the incentive travel industry.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
You can also include the feedback form right in their meeting packet, with a small incentive for them to complete it and hand it back to your team. Event apps. If your crowd is tech-inclined, you can add the survey to the event app you are using.
A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts. For more information on living streaming at events check out our Whiteboard Wednesday, How to Live Stream Your Event where we cover the best ways to live stream your event from DIY to professional services!
North American hosted buyer Ashley Lawson, Vice President and co-owner of Achieve Incentives and Meetings in Ohio says New Zealand’s direct air connections from North America make the destination appealing and accessible. The critical decision point for choosing an incentive destination is hospitality, we want the absolute best.
A show of unrivaled influence and inspiration, it’s a spirited gathering of all the people, ideas, and trending innovations shaping the catering and events industry. Asia Pacific Incentives and Meetings Event (AIME) 2024 Feb. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
With offers from AU$40 per person, the Sydney Meetings Fund is dedicated to helping business events become a success—this may include conferences, incentives or corporate events that are deemed eligible.
The Asia Pacific Incentive and Meetings Events (AIME) is laying the groundwork for AIME 2024, and its changes are prepared to set new industry standards. Conferences, incentives, and events may all benefit from having these specialised teams on hand to ensure that each participant has a one-of-a-kind, unforgettable experience.
There are also opportunities to deep dive into topics to earn certificates in areas such as eventmarketing. While smart monday is a fantastic place to sharpen your skills in the events industry, it’s not all education! With over 30 education sessions, keynote speakers, and hands-on workshops you can’t miss out!
The Meetings Show Asia Pacific, the region’s leading event for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, launched its highly successful inaugural edition this week at the Sands Expo and Convention Centre at Marina Bay Sands, Singapore. .
Hawai‘i’s Business EventsMarket Leader Joins PRA in Its Next Chapter of Growth CHICAGO, June 1, 2023 – PRA, a leader in the Business Events industry, announced today that the company has acquired Weil & Associates, a destination management sector leader in the Hawaiian market.
. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. • The cost of eventmarketing, speakers, and staff. The costs for the virtual meeting platform and associated consultants. •
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
For example, you can offer the top 10 participants free entry to the next virtual event. Not only do such incentives drive engagement, but they also create a memorable and rewarding experience for attendees. Registration incentives While you’re at it, offer points or rewards to folks who register for your event ahead of time.
What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. Think about a trade show environment or wandering a property that you’re at an incentive trip or something like that on, and being able to really layer over almost like Google Maps for indoors, right? Now, what are we gonna use it for?
Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.
Offer juicier referral incentives. Market the heck out of your referral program, so members know about it. Referrals are an intelligent way to increase group membership, but if you provide referrals, you need to track them over time to ensure they’re still working. . Check the signup process for bugs. You should!
Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.
Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive. Motivate Now by The IRF.
For example, an event might offer Bose headphones as a reward for the most LinkedIn connections made. But if you already have those headphones, the incentive is lost. Part of what can make gamification suck is the lack of customization. Will explores customized rewards as a possible solution. .
Don't Make These 3 Event Audience Engagement Mistakes. Ask any eventmarketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. They appreciate “white space” in their incentive travel program design.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
Technology like event software plays a big role in B2B eventmarketing and could be the key to keeping everyone on time to your next internal meeting. Just one of many meeting secrets to be gleaned from multi-touch eventmarketing. Thanks to everyone who supported this event, it was a fun 24 hours!
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