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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
How to choose the right incentives. And our top tips for incorporating gamification at your next event. At the end of this article, event gamification will be yours to experiment with. Engaging with event sponsors. Choosing your incentives. These types of incentives are things or collateral.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.
Join MeetingsNet at the Catersource + The Special Event show in Orlando in March for an insightful educational lineup that will including Canonica’s session on the “undeniable shift toward eventmarketing.” Agnes “AC” Canonica, CMP, CMM, HMCC, has a long view of the events industry. Martin before coming to the U.S.
The fastest and easiest way to survey your audience is during the event itself. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions. You can also include the feedback form right in their meeting packet, with a small incentive for them to complete it and hand it back to your team.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Eventmarketing “That’s on purpose,” Endean said. “We We have the same needs in the industry that keep us up at night.”
A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts. For more information on living streaming at events check out our Whiteboard Wednesday, How to Live Stream Your Event where we cover the best ways to live stream your event from DIY to professional services!
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
Speakers will cover topics surrounding pay gaps, work-life balance, inclusivity, female empowerment and why it all matters! . With over 30 education sessions, keynote speakers, and hands-on workshops you can’t miss out! There are also opportunities to deep dive into topics to earn certificates in areas such as eventmarketing.
I’m seeing a venue and special access to a VIP suite for live Q&A with keynote speakers that I only got into because I gathered a certain number of points doing behaviors that furthered everybody’s goals. One of the things I think a lot of attendees would play for is a one-hour opportunity to have a private call with a keynote speaker.”
Attending these conferences will allow you to learn more about the events industry and meet other event professionals. Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations!
. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. • The cost of eventmarketing, speakers, and staff. The costs for the virtual meeting platform and associated consultants. •
North American hosted buyer Ashley Lawson, Vice President and co-owner of Achieve Incentives and Meetings in Ohio says New Zealand’s direct air connections from North America make the destination appealing and accessible. The critical decision point for choosing an incentive destination is hospitality, we want the absolute best.
The portal provides insights on event considerations including delivering a socially impactful event or checklists for inclusivity and accessibility, as well as ideas for venues, entertainment, and speakers in Sydney. We want to support conference, meeting and event owners pitch, win, plan and promote business events in Sydney”.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
A well-written press release should include details about the event such as date, time, location, purpose, and goals. It may also highlight important individuals involved, such as guest speakers or event sponsors. The timing of your marketing efforts is crucial to the success of your event.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
This Meetings Today podcast gives event professionals the chance to overhear raw, unfiltered conversations between the event industry’s most influential women. Speakers shed light on important topics facing women today, from imposter syndrome to sexual harassment to negotiating pay and the list goes on! Events for Breakfast.
Create an Appealing Event Page Your event page is the virtual gateway to your event. Highlight key details, such as the event agenda, speakers, accommodations, and unique offerings. To get you started, here are some powerful strategies that can help scale your event registration strategy. Submit it now !
Or ask your high-powered keynotes or speakers to record personalized video invites that you (or they) can send out. Create a Collaborative Playlist You’re probably wondering how this works to promote your event, right? Start by creating a Spotify playlist for your event. Carina Bauer CEO IMEX 13.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong eventmarketing plan comes into play — but there’s no one-size fits all.
Don't Make These 3 Event Audience Engagement Mistakes. Ask any eventmarketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. They appreciate “white space” in their incentive travel program design.
In these situations, you must know how to quickly handle negative publicity the right way to ensure that the hits on your credibility stop as soon as possible, and you can shift public attention to your event. Marketing Misfires. Tech Meltdowns. About Sarah.
There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their eventmarketing goals whether an event is virtual, hybrid or in person.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
Technology like event software plays a big role in B2B eventmarketing and could be the key to keeping everyone on time to your next internal meeting. Just one of many meeting secrets to be gleaned from multi-touch eventmarketing. Thanks to everyone who supported this event, it was a fun 24 hours!
Compounding these are increasing expectations from attendees who, according to a recent Skift report , “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of mass shootings, and having little-to-no desire to venture out after becoming accustomed to remote work.”
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Create a list of potential speakers and presenters and begin outreach. Start a “save the date” campaign on social media and through email marketing. Craft a run of show.
Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.). The event plan. What is the event going to be about? Marketing expenses. A conference?
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 billion in 2020 — is expected to reach $510.9
Attractive graphics and sizzle reels will stop scrolling visitors and compel them to register for your event. Write a Compelling Event Overview The event overview section of your landing page is your golden chance to enthrall potential attendees and drive registrations. Mersinger.
How do planners avoid ‘gendering’ an event and their eventmarketing? When marketing the event, we were sure to use inclusive language. A key example was the use of ‘presenters’ rather than ‘speakers’, as some of our panellists were non-verbal.
With the shakeups in event housing recently you may be scrambling to figuring out how to keep event housing profitable. and Nadine Spitteler of A111 Power of Conference Service join us to cover everything you need to know to keep your event housing profitable and a great experience for your attendees.
As companies roll out their back-to-office strategies, corporate event planners are primed and ready to plan corporate events for the ages. But you need impactful and exciting speakers, an impressive agenda, and unforgettable entertainment. Allied Market Research expects the U.S. corporate eventsmarket to reach $510.9
2020 has been a year for trial and error for the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry as the COVID-19 pandemic continues to take its toll on global tourism. Since then, companies have continued exploring different ways to create a perfect virtual event. How will you make the event more interactive?
Doubling down on the previous question and answer, the biggest challenge the events industry will face will be centered on data privacy. I think that, for many years, the events industry has taken shortcuts for reaching certain goals across attendance and speaker procurement. Global Senior EventMarketing Manager.
To make things easier, here are three key ways to drive attendance and design a better experience for your next event. Your event’s programming is key to its success. The speakers, session topics, networking formats—they all matter. Develop Engaging Content.
If you can precisely define and understand your target audience, you’ll be able to tailor more effective marketing and promotion strategies and attract the right attendees. The first thing you should do to identify the right target audience for your event is to conduct market research. the sessions, speakers, etc.)
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