Smart Meetings

APRIL 4, 2025

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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Proposal Prospect Booking Sustainability 130

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.

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Event Technology Technology Technology Benefits 317

Endless Events

APRIL 10, 2020

Know exactly who you’re trying to captivate with this event so you can relay the information when meeting with a virtual event production company. Walk the production company through all the people who are involved in planning the event and what their roles are. What’s the date of your event? Who are they?

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Virtual Events Production Meeting Registration 347

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Event Planning Virtual Events Events Audience 347

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

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Marketing Marketing Social Media Advertising 264

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

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Marketing Marketing Audience Social Media 296

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Know when it’s better to be abstract.

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Event Marketing Marketing Marketing Prospect 97

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Event Marketing Marketing Marketing Platform 98

Endless Events

FEBRUARY 28, 2023

Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your event planning into your existing marketing calendar. And you can’t host your event and community in the same place, either.

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Sponsors Fashion Virtual Events Social Media 304

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

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Event Marketing Marketing Marketing Social Media 98

Smart Meetings

DECEMBER 12, 2018

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. Related: Tips from HBR for Measuring Event Impact. 70 percent use event data to enhance event experience. Data is becoming the fuel that powers the marketing mix.

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Events Attendee Planner Event Marketing 222

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. How and when do they want to consume information? With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. What problems are we solving for them?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Event Marketing Marketing Marketing Trade Show 92

Endless Events

MAY 19, 2020

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Every year it seems we are met with new event security concerns and needs.

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Virtual Events Trends Events Communications 334

Endless Events

OCTOBER 19, 2018

After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. Event Marketer.

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Trade Show Events Planner Trends 333

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

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Event Marketing Marketing Marketing Events 98

Endless Events

MARCH 24, 2022

First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Engagement KPIs.

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Platform Sponsors Events Social Media 334

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. MEASURING AUDIENCE ENGAGEMENT.

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Benefits Attendee Registration Event Apps 303

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

JULY 31, 2020

The Best of the Best: Virtual Resource: Virtual Event Guide – All-In-One Free Book! Let’s Discuss: So, What Is A Hybrid Event, Really? ?? We created the ultimate Virtual Events Handbook ! With over 60 pages of information and resources, you’ll learn everything you need to know about virtual events.

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Virtual Events Events Online Booking 317

Smart Meetings

APRIL 15, 2022

Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced Event Marketing and Management Heart.

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Meeting Vendor Platform Proposal 264

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Event Planners Have Less On Their Plate.

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Audience Virtual Events Events Communications 306

Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Promotion Marketing Marketing Automation 214

Endless Events

NOVEMBER 15, 2019

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Every year it seems we are met with new event security concerns and needs.

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Trends Events Communications Communications 314

Endless Events

MARCH 15, 2019

And that’s not all event automation does! It also gives planners the ability to create personalized experiences for attendees sending attendees information tailored to what they are interested in. It could also help prevent attendees from getting slammed with information overload. That can feel like too much at once.

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Trends Automation Events Technology 314

Endless Events

APRIL 20, 2018

There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. If you want to read and hear more about event marketing, why not to subscribe to our blog ?

Marketing 259

Marketing Marketing Registration Regulations 259

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

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Automation Event Marketing Event Planning Marketing 77

Bizzaboo

DECEMBER 4, 2024

Survey results reveal attendee demographics, preferences, and behaviors, enabling you to fine-tune your targeting and marketing efforts. Better segmentation ensures your event effectively reaches the right audience. Inform event format decisions. How did you hear about this event?

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Sponsors Speakers Attendee Virtual Events 105

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

AUGUST 7, 2023

.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Update SEO Regularly.

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SEO Marketing Marketing Website 245

Endless Events

MARCH 23, 2018

[Webinar] The Best Way To Ensure Cybersecurity in Your Events. Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach. Online event security needs to be on your radar. Digital Marketing Strategies That Work.

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Events Automation Audience Marketing 248

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

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Events Social Media Audience Technology 317

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Sponsors 313

Smart Meetings

OCTOBER 20, 2023

Post-Facebook, the internet was like the Wild Wild West, Matson said, but now in 2023, with copyrights, data privacy concerns and Google’s analytic tool Google Analytics 4, the way to approach events and event marketing is changing. It was very hard to find information,” he said. Or hold a post-mortem session.

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Education Culture Vendor Online 246

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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Planner Meeting Regulations Insurance 233