Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Event Marketing Marketing Marketing Platform 98

Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. As things stand at most events today, a wide gap looms between what happens at the convention center and what a sales team would like to know.

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Registration Prospect Contracts Contracts 203

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

DECEMBER 7, 2018

That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. Keep yourself—and your suppliers—informed,” he says. More : Is Your Event Marketing Plan Ready for GDPR?

Planner 209

Planner Contracts Contracts Vendor 209

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Now, you can—and should—be able to expect the same from your events. CRM software.

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Management Event Apps Platform Automation 280

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety percent of the information processed by the brain is visual and it only takes 13 milliseconds for the human brain to process an image. So, how can event marketers use visuals to drive audience engagement and event attendance? Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023. Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Endless Events

JULY 26, 2018

Marketing in line with the ‘why’. Like most aspects of your event planning journey, attendee profiles provide the foundation for success. You should turn to these personas to inform your marketing approach when planning events with purpose. Determining what’s in it for event goers is key to a remarkable event.

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Speakers Audience Events Event Apps 185

Endless Events

APRIL 15, 2020

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

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Virtual Events Promotion Social Media Events 229

Eventtia

NOVEMBER 7, 2022

Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.

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Proposal Prospect Sponsors Events 118

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Endless Events

JULY 19, 2018

What are event apps? An event app can be designed from scratch or from template specifically for your event, to enhance the event experience for attendees. It provides information and functions concerning scheduling, access to speakers, networking and support. But, in case you’re not, here’s a quick rundown.

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Event Apps Social Media Events Attendee 204

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. They learn to trust you and your brand, which is essential if they’re going to attend your events.

Marketing 105

Marketing Marketing Social Media Audience 105

Social Tables

APRIL 16, 2019

Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.

Planner 120

Planner Management Marketing Marketing 120

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

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Website SEO Automation Social Media 111

Traveler's Q

SEPTEMBER 21, 2023

According to studies, emails have a higher open rate than other social media platforms and search engines, making them the ideal channel for conveying information about events. You can also include a brief overview of what attendees can expect to experience at your event and why they should attend.

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Automation Promotion Audience Events 130

Bizzaboo

SEPTEMBER 5, 2023

Beyond mere announcements, effective event promotion engages potential attendees, offering them compelling reasons to participate and ensuring they are well informed about what to expect. Now, let’s dive into 21 creative ways to promote an event! Send high-value perspective attendees something edible!

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Promotion Registration Prospect Social Media 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

MARCH 20, 2023

What Your Event Website Needs Depending on the type of event you’re hosting, the content of each page will vary, and the style and tone will somewhat, too. Some event websites have a lot of informational content, while others are bare bones.

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Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

What Your Event Website Needs Depending on the type of event you’re hosting, the content of each page will vary, and the style and tone will somewhat, too. Some event websites have a lot of informational content, while others are bare bones.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

AUGUST 16, 2021

This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022.

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Attendee Audience Public Relations Online 122

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects. The Bottom Line.

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Social Media Prospect Events Promotion 84

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Before publishing the event, check and double-check that all of the event details are included (and accurate).

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Promotion Social Media Vendor Audience 88

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

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Registration Events Trade Show Social Network 98

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

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Trends Meeting Planner Venue 167

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. whitepapers. •

Marketing 67

Marketing Marketing Meeting Website 67

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way.

Marketing 105

Marketing Marketing Social Media Media 105

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. The more information you have on each stakeholder and company you plan to contact, the better.

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Convene by PCMA

APRIL 21, 2024

We don’t get to generate new leads and see prospects.’” But if you’re in marketing, you’d be like, ‘Oh my god, this is the best brand opportunity for us.’ If you’re an executive who has buy-in for event marketing, they’re going to say, ‘I got to speak at a general session or keynote.

Sponsors 59

Sponsors Trade Show Events Prospect 59

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. If it’s not actionable, if you can’t make truly informed decisions from it,” Federbush asked, “then why are you capturing it?” Don’t just look at it as event marketing in a vacuum.

Prospect 52

Prospect Events Event Marketing Automation 52

Convene by PCMA

JULY 21, 2023

That way, a clear line of sight on how marketing efforts are impacting outcomes during the campaign becomes evident, and real-time changes can be made as needed. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story.

Marketing 52

Marketing Marketing Prospect Public Relations 52