Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety percent of the information processed by the brain is visual and it only takes 13 milliseconds for the human brain to process an image. So, how can event marketers use visuals to drive audience engagement and event attendance? Ninety-five percent of B2B buyers said they wanted shorter, highly visual content.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Bizzaboo

NOVEMBER 1, 2024

Why post-event follow-ups matter Evaluating post-event data should be a non-negotiable step in your events process. Reviewing data on attendee experience, both quantitative and qualitative, can supply a wealth of insights to inform how you plan and execute future events. For us, that’s Warmly.

Attendee 98

Attendee B2B Website Prospect 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

MARCH 20, 2023

What Your Event Website Needs Depending on the type of event you’re hosting, the content of each page will vary, and the style and tone will somewhat, too. Some event websites have a lot of informational content, while others are bare bones.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

What Your Event Website Needs Depending on the type of event you’re hosting, the content of each page will vary, and the style and tone will somewhat, too. Some event websites have a lot of informational content, while others are bare bones.

Website 52

Website Event Marketing Planner Marketing 52

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. They learn to trust you and your brand, which is essential if they’re going to attend your events.

Marketing 105

Marketing Marketing Social Media Audience 105

Smart Meetings

MAY 5, 2021

Seven key tactics event marketers can use to promote virtual networking opportunities include: Conference website: Even when prospective attendees are first exploring your conference agenda and speaker list, you want to make the networking opportunities clear on your event site.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Traveler's Q

NOVEMBER 16, 2023

It allows event organizers to create real-time connections with attendees, drive engagement, and enhance the overall event experience. From event hashtags to live streaming, social media can be an indispensable tool for event marketers and organizers to leverage.

Social Media 130

Social Media Media Attendee Promotion 130

Eventtia

NOVEMBER 7, 2022

Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.

Proposal 118

Proposal Prospect Sponsors Events 118

Traveler's Q

SEPTEMBER 21, 2023

According to studies, emails have a higher open rate than other social media platforms and search engines, making them the ideal channel for conveying information about events. You can also include a brief overview of what attendees can expect to experience at your event and why they should attend.

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

SEPTEMBER 5, 2023

Beyond mere announcements, effective event promotion engages potential attendees, offering them compelling reasons to participate and ensuring they are well informed about what to expect. Now, let’s dive into 21 creative ways to promote an event! Send high-value perspective attendees something edible!

Promotion 98

Promotion Registration Prospect Social Media 98

Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. As things stand at most events today, a wide gap looms between what happens at the convention center and what a sales team would like to know.

Registration 203

Registration Prospect Contracts Contracts 203

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Bizzaboo

OCTOBER 29, 2024

So, what’s an event planner to do? Easy: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. The more information you have on each stakeholder and company you plan to contact, the better.

Sponsors 105

Sponsors Events Virtual Events Social Media 105

Smart Meetings

DECEMBER 7, 2018

That can apply to something innocuous such as an outdoor event facing the prospect of rain, to a hotel that doesn’t finish its renovations on schedule and can’t accommodate your event on the contracted date. Keep yourself—and your suppliers—informed,” he says. More : Is Your Event Marketing Plan Ready for GDPR?

Planner 209

Planner Vendor Contracts Contracts 209

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website Automation SEO Social Media 111

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. If it’s not actionable, if you can’t make truly informed decisions from it,” Federbush asked, “then why are you capturing it?” Don’t just look at it as event marketing in a vacuum.

Prospect 52

Prospect Events Event Marketing Automation 52

Convene by PCMA

APRIL 21, 2024

We don’t get to generate new leads and see prospects.’” But if you’re in marketing, you’d be like, ‘Oh my god, this is the best brand opportunity for us.’ If you’re an executive who has buy-in for event marketing, they’re going to say, ‘I got to speak at a general session or keynote.

Sponsors 59

Sponsors Trade Show Events Prospect 59

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing B2B Public Relations 59

Convene by PCMA

JULY 21, 2023

That way, a clear line of sight on how marketing efforts are impacting outcomes during the campaign becomes evident, and real-time changes can be made as needed. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story.

Marketing 52

Marketing Marketing Prospect B2B 52

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Before publishing the event, check and double-check that all of the event details are included (and accurate).

Promotion 88

Promotion Social Media Vendor Audience 88

Endless Events

JULY 26, 2018

Marketing in line with the ‘why’. Like most aspects of your event planning journey, attendee profiles provide the foundation for success. You should turn to these personas to inform your marketing approach when planning events with purpose. Determining what’s in it for event goers is key to a remarkable event.

Speakers 185

Speakers Audience Event Apps Prospect 185

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

Registration 98

Registration Events Trade Show Social Network 98

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Now, you can—and should—be able to expect the same from your events. CRM software.

Management 280

Management Event Apps Platform Automation 280

Endless Events

APRIL 15, 2020

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Social Tables

APRIL 16, 2019

Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.

Planner 120

Planner Management Marketing Marketing 120

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MAY 20, 2024

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

Sponsors 64

Sponsors Incentives Seminar Audience 64

Eventtia

OCTOBER 20, 2022

Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)

Event Planning 62

Event Planning Vendor Registration Social Media 62

All Conference Alert

AUGUST 31, 2023

Leverage Social Media One of the effective ways to promote events online for free is to use social media. Platforms like Facebook, Instagram, Twitter, and LinkedIn are your event’s best friends — they are the centre of attention. Share information about upcoming events, updates, and interesting stuff to get people excited.

Promotion 52

Promotion Advertising Social Media Website 52