What Event Sponsors Want
Convene by PCMA
APRIL 21, 2024
29, in a session Federbush co-presented with Jon Wolff, global events manager, sales and services group, Lenovo, for around 30 participants. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities. That requires close collaboration between the sponsor and the organizer, he said. That’s basic stuff.
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