Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

Endless Events

MARCH 24, 2022

First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. help you reach your event goals.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

FEBRUARY 28, 2023

Decorations and event design Marketing and promotional materials Guest experience Start early, reach out to vendors, and store all your launch plans in one place. Feed your event planning into your existing marketing calendar. And you can’t host your event and community in the same place, either.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Smart Meetings

MAY 5, 2021

Open video conference rooms before or after the event for attendees to hang out. Hashtags across social media platforms for cohesion and to aggregate conversations. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? If so, social media is a fantastic low cost way to let people know about and book tickets for your event.

Social Media 91

Social Media Media Promotion Tourism 91

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.

Event Technology 317

Event Technology Technology Technology Benefits 317

Endless Events

APRIL 10, 2020

Know exactly who you’re trying to captivate with this event so you can relay the information when meeting with a virtual event production company. Walk the production company through all the people who are involved in planning the event and what their roles are. What’s the date of your event? Who are they?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Ensure you make the right initial impression by including useful information, optimizing the visual design and keeping user trends in mind. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

FEBRUARY 16, 2018

Research says that more than half of event planners still do not use any form of event management software! Read all about the different event management systems available so you can make an informed and impactful decision. How Event Apps are Done. Nail Your Social Media Promotion.

Management 237

Management Event Apps Social Media Events 237

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

Events 317

Events Social Media Audience Technology 317

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? No exceptions.

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

APRIL 15, 2020

There’s no point in explaining all the pros of embedding a social media strategy in your virtual event promotion. The goal here is to include the necessary information without overloading the audience at an initial glance. Your email marketing strategy should go hand in hand with the social media strategy.

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Event Planners Have Less On Their Plate.

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

AUGUST 24, 2018

That’s why it’s important to find ways to incorporate user-generated content to your event campaign. You can also use social media to start a lively conversation. Four Essential Questions to Ask about Your Marketing Plan. Do Your Social Media Promotion Right. Spearhead Your Event Planning Meeting.

Attendee 189

Attendee Trade Show Social Media Airlines 189

Endless Events

MAY 18, 2018

How to Best Collect and Manage Event Data. Event data can be a goldmine of useful information, but only if you handle it correctly. For example, you can focus too much on the tech side without considering its impact on the whole event experience. This year’s Coachella was a haven of experiential marketing.

Audience 263

Audience Registration Social Media Events 263

Endless Events

MARCH 15, 2019

And that’s not all event automation does! It also gives planners the ability to create personalized experiences for attendees sending attendees information tailored to what they are interested in. It could also help prevent attendees from getting slammed with information overload. Hybrid Events Work With Any Budget.

Trends 314

Trends Automation Events Technology 314

Endless Events

NOVEMBER 16, 2018

The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey. They’re the creative minds that add an extra flourish to create a memorable event that gets people talking. Engaging with audience and media.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. How and when do they want to consume information? An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 19, 2020

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Every year it seems we are met with new event security concerns and needs.

Virtual Events 334

Virtual Events Trends Events Communications 334

Endless Events

SEPTEMBER 11, 2019

And you’re going to be able to do it more because you’re going to have more information. If they’re attending this event because they’re looking for a mentor, a mentoree, education, et cetera, or they’re introverted, they’re extroverted, they’re hybrid. What Ticks Your Attendee personas?

Attendee 275

Attendee Social Media Marketing Marketing 275

Endless Events

JULY 19, 2018

What are event apps and their perks? How chat AI and event apps can tie in with your social media strategy. What are event apps? An event app can be designed from scratch or from template specifically for your event, to enhance the event experience for attendees. Understanding chatbots.

Event Apps 204

Event Apps Social Media Events Attendee 204

Endless Events

MAY 14, 2018

But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. Get more information on the various details surrounding GDPR and its implications through this handy guide. What Changed Under GDPR ? B2B and the Women’s Movement.

Proposal 201

Proposal Marketing Marketing Social Media 201

Endless Events

AUGUST 28, 2019

Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? And how exactly you can harness their power to make your event a success? Our new host Nick Borelli is here to tell you everything about how to create a marketing influencer campaign. C onnecting.

Marketing 274

Marketing Marketing Social Media Media 274

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). For example, the headlines “For Them.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Endless Events

OCTOBER 19, 2018

After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. Event Marketer.

Trade Show 333

Trade Show Events Planner Trends 333

Endless Events

MARCH 23, 2018

[Webinar] The Best Way To Ensure Cybersecurity in Your Events. Events collect a lot of private information about its attendees, and it’s important to ensure this data is protected against any form of breach. Online event security needs to be on your radar. Learn more event labor through the article up top.

Events 248

Events Automation Audience Marketing 248

Social Tables

SEPTEMBER 14, 2021

Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking social media updates. Why does event engagement matter? Event engagement is an important component of every stage of the planning process. Maximize event communications. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Event Registrations. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Endless Events

NOVEMBER 15, 2019

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . Every year it seems we are met with new event security concerns and needs.

Trends 314

Trends Events Communications Communications 314