Remove Event Marketing Remove Location Remove Prospect
article thumbnail

Event Marketing: 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance

Bizzaboo

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

article thumbnail

12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Best Leads are in the Ballroom

Smart Meetings

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. You’ll likely have the demographic basics like names, locations and job titles, but that can only get you so far.

article thumbnail

Choosing a Unique Event Venue To Make a Memorable Statement

Endless Events

Event goal. Event overall mood and tone. Also, what words come to mind when people think of the prospective venue? Choosing a unique event venue that has synergy with the brand is what will set you apart from the competition. Mansion for a brand breaking into the luxury market. Positioning statement.

Venue 237
article thumbnail

What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52
article thumbnail

17 Outstanding Event Marketing Examples

Bizzaboo

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

article thumbnail

Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).