article thumbnail

Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Endless Events

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

article thumbnail

Lessons from an Over-the-Top Brand Experience Summit in Vegas

Smart Meetings

Angie Smith, CEO of InVision Communications, explained that the idea for Brand Experience Summit started at Event Marketing Summit in May when a hallway conversation around involving event planners’ bosses’ bosses gained traction as a way of expanding the conversation about the role of live events to the top of the marketing pipeline.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Staying Ahead of the Game: Keeping Abreast of the Latest Travel and Accommodation Trends in Today’s Rapidly Evolving Event Planning Landscape

Traveler's Q

As event planners, staying ahead of the game means being knowledgeable about the latest travel and accommodation trends and incorporating them into your planning strategies. From group travel to event technology and sustainability in meetings, there are endless opportunities to innovate and take your events to the next level.

article thumbnail

Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296
article thumbnail

Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).

article thumbnail

Smart Moves at Impact XM, Visit Seattle and More

Smart Meetings

He brings over 20 years of experience developing business-driving strategies across all areas of the event marketing portfolio with Fortune 500 brands. Matt Mongoven Matt Mongoven, Impact XM Impact XM welcomes industry veteran Mongoven as senior vice president of client services.

article thumbnail

Speaker Spotlight: Agnes “AC” Canonica, CMP, CMM, HMCC

MeetingsNet

Join MeetingsNet at the Catersource + The Special Event show in Orlando in March for an insightful educational lineup that will including Canonica’s session on the “undeniable shift toward event marketing.” Agnes “AC” Canonica, CMP, CMM, HMCC, has a long view of the events industry.