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How to Diversify Your Social Media Strategy for Events

Convene by PCMA

Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

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Smart Moves in Chicago, Miami and More

Smart Meetings

OVG360 , Oak View Group’s sustainability-focused venue management division, named O’Dell president of venue management. Previously, O’Dell was president and CEO of Events DC. O’Dell brings over 25 years of business development experience in hospitality and events and has held roles such as chief development officer for the D.C.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.

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Lessons in Event Marketing From Taylor Swift

Convene by PCMA

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More Event Marketing Find past event marketing columns in our archive.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.