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Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.
Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
OVG360 , Oak View Group’s sustainability-focused venue management division, named O’Dell president of venue management. Previously, O’Dell was president and CEO of Events DC. O’Dell brings over 25 years of business development experience in hospitality and events and has held roles such as chief development officer for the D.C.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. By focusing on how we want the recipient to feel at our events, it will allow us to design activations that foster genuine connection.
Eventmarketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More EventMarketing Find past eventmarketing columns in our archive.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
Post authored by Sarah Hill, Content Writer at Seven Events, Ltd. As any experienced eventmanagement agency will tell you, the safety and comfort of your guests needs to be a top priority at all times. However, you can, as an eventmanagement agency , plan for the worst while hoping for the best. Tech Meltdowns.
In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc. The following technologies are related to Web 3.0, BASE TECHNOLOGY: Artificial Intelligence (AI) Eventmarketers are already reaping the benefits of using AI software.
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to eventmarketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.
But it also means leveraging the power of your website’s content management system (CMS) to create semantic content: structured collections of meaningful data points that can be put together in different ways for different contexts. For adherents of the “create once, publish everywhere” school of thought, this strategy is indispensable.
Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. Read a Convene article looking at event swag through the lens of sustainability. On the Web.
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing?
Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managedeventmarketing.
Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.
He brings over 20 years of experience developing business-driving strategies across all areas of the eventmarketing portfolio with Fortune 500 brands. Parag Athavale Parag Athavale, Sagamore Pendry Baltimore Athavale takes on the role of general manager at Sagamore Pendry Baltimore.
An organization’s social-media presence shouldn’t go silent once an event ends — it needs to be active year-round. That’s why ongoing content and a dedicated community manager are essential for answering questions and providing support. After all, what a community says about an event can be more powerful than what your marketing says.
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