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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
As a B2B SaaS leader, you know that tradeshows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel tradeshowmarketing success. They’re an opportunity to drive real business growth if you have the right strategy in place.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers. Its a win-win-win-win!
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Whether it’s picking out the right eventmanagement system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Not all eventmanagement tools are a fit for you.
The events industry is exciting, ever-changing, and sociable. Being an event planner, eventmanager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
The tech doesn’t have to be cutting-edge, but getting the right event tech would help you maximize the value of your investments. The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. Marketing Your Next Event like a Pro.
We all want our audiences to feel special when they come to our events. This week, we have a few tips for making your tradeshow booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself.
A Citywide With a Purpose While the emphasis will be once again on empowering attendees with education about how to manageevents more efficiently, it will roll out against the backdrop of a city steeped in deep cultural and historic heritage and a fun San Antonio Riverwalk option for getting out and about.
For example, some companies said their event financials take as much as 60 days to get sorted out. Instead of wasting time managing large spreadsheets. The Many Challenges of EventMarketing. The venue is essential to your event’s success but choosing the right one is never a walk in the park. Click To Tweet.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
Because this week, we’re bringing back the Event Tech Podcast. “But I think as we’re moving forward, we’re seeing 3D tradeshow platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow.
Managing an association event is partly like planning for the worst. That is the highly competitive nature of today’s tradeshow landscape. The key to standing out is proving that your event can deliver a good return for your exhibitor’s investment of time and money. Click To Tweet. These 6 Tips Are for You.
How To Gamify Events? Include gamification in your eventmarketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey. Disbursing event swag.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Identify your target audience.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
Every month, MeetingsNet puts together photo galleries, videos, and content that includes, How-to’s, event ideas, for the latest in meetings and meeting management. Meetings and Conventions is a publication for those planning events in associations, corporations, independent planning companies. TradeShow News Network.
Remember to factor in all of your expenses, so you have a better idea of your actual event ROI. So, if you spent $25,000 on a tradeshow that brought in $50,000: $50,000 – $25,000 = $25,000. You can use this formula to calculate the ROI percentage: . Gross Profits – Costs] / Costs X 100. Brand Awareness.
We’ve included 10 different event signage ideas that are designed to leave a positive and lasting impact on event attendees. Explore these ideas and find inspiration for your next event signage design. . Chalkboards are an easy-to-clean and easy-to-redesign event signage option that can be tweaked from day to day.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
One-On-One With ITA Group’s Event Sponsorship Program Manager Mark Fisher. When operating an event nothing is more important than trusting those you work with. Event teams and their partners spend a lot of time together! He was also a marketingmanager for the Life Sciences group at Microsoft Corporation.
What are your eventmarketing resolutions for the new year? this year’s disruptors were largely positive for eventmarketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
Attendees explore the trade-show floor at the Annual Conference of the National Council for Mental Wellbeing, The Annual Conference of the National Council for Mental Wellbeing, known as NatCon , is the largest gathering of behavioral health professionals in the United States. But with growth comes challenges.
Planning Sustainable Events: What You Must Know – #EventIcons Episode 116. IMEX America: USA’s Largest Meetings Industry TradeShow – #EventIcons Episode 33. Meetings & Events Blog. Chatbots: Everything You Need To Know – #EventIcons Episode 118. Connect Marketplace. Ember Blog. Salt Palace Convention Center.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and eventmanagement licenses, and learn how to obtain them in order to propel your eventmarketing career.
Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right eventmanagement software. However, with the great variety of options, choosing the right eventmanagement software can feel overwhelming.
The Professional Convention Management Association is now supporting ECA’s work speaking out on the importance of business events for economic growth and job creation. events, a strong future workforce, and a more sustainable industry.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Before the big day, planners choose and arrange all the logistics for food, décor, personnel, presenters, and technology to pull off a flawless event. They might even handle large-scale events like tradeshows or coordinate complex conference schedules for thousands of people. Event Space or Venue Managers.
In fact, studies show using event technology can: Decrease costs by up to 30% Increase planners’ productivity by 27% Increase attendance by 20% These technologies help event teams to market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.
Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? Want even more event planning certificates and certifications? CSEP: Certified Special Events Professional What Is CSEP Certification? This is the article for you! Learn more: CMP 2.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry.
So much so that studies show using event technology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%. These technologies empower event teams to market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.
Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling showmanagement, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the online event, which was never meant to be a virtual replication of the physical event. “It Data and DEI.
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