Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

JULY 25, 2018

We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.

Speakers 221

Speakers Conference Audience Event Apps 221

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? And how exactly you can harness their power to make your event a success?

Marketing 274

Marketing Marketing Social Media Media 274

Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Event Platform & Other Event Technology. Event Staff.

Social Media 348

Social Media Virtual Events Events Audience 348

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Speaker profile visits.

Platform 334

Platform Sponsors Events Social Media 334

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

Benefits 303

Benefits Attendee Registration Event Apps 303

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Provide this as a sample message template to all speakers.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing. based events. “I

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. They can help brands and events alike launch their businesses to new heights. BuzzSumo.

Marketing 174

Marketing Marketing B2B Panel 174

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. This becomes an increasingly more exciting concept with the advent of virtual and hybrid events.

Social Media 316

Social Media Events Virtual Events Audience 316

Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. 2: Speaker Announcement Subject: Save the Date! Key takeaway: Sometimes, simple is best.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Bizzaboo

DECEMBER 4, 2024

By the end of the piece, you’ll learn the questions you can ask using audience engagement software that will help you gather honest opinions from attendees, sponsors, exhibitors, and speakers — and how you can use that data to measure success, identify areas of improvement, and ultimately enhance your overall event strategy.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Quality Interactions At The Event.

Audience 306

Audience Virtual Events Events Communications 306

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Be Clear about the Overall Purpose of the Event. Typically, the event lasts around 90 minutes.

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

MARCH 30, 2018

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? For example, events are no longer one-off affairs and a constant connection with your community is a must.

Social Media 281

Social Media Audience Media Events 281

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MeetingsNet

JUNE 16, 2022

TED, a non-profit organization that describes itself as “dedicated to discovering and spreading ideas that spark imagination, embrace possibility, and catalyze impact,” has launched its own speakers bureau for the corporate, association, and for-profit events market.

Speakers 98

Speakers Logistics Entertainment Planner 98

Endless Events

DECEMBER 24, 2019

The trends keep on coming, and today we’re tackling 2020 event design trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. David is an e xperience designer, storyteller, public speaker, creative mind and puzzle solver. Behavioral Science In Event Design.

Event Design 278

Event Design Trends Events Speakers 278

Endless Events

APRIL 10, 2020

And the right virtual event production company will jump at the opportunity to help you with all of this! Your speakers and presenters have a tough job. Do you need support in strategizing pre and post-event content and engagement? Think about the pre and post-event strategy. Marketing & Engagement.

Virtual Events 347

Virtual Events Production Meeting Registration 347

Bizzaboo

APRIL 14, 2025

In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event.

Trade Show 52

Trade Show B2B Marketing Marketing 52

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Endless Events

MAY 18, 2018

One of the most important tasks of an event professional is to stay on top of best practices so they can be applied for maximum effect. Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. Be Heard via Influencer Marketing.

Audience 263

Audience Registration Social Media Events 263

Social Tables

APRIL 16, 2019

21 Ways to Boost Your Event 21 ways to boost your event from Cyriel Kortleven Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

JANUARY 17, 2023

Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for Event Marketing Content. Got writer’s block?

Marketing 116

Marketing Marketing Social Media Speakers 116

Bizzaboo

JULY 12, 2022

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Endless Events

MARCH 23, 2018

Learn more event labor through the article up top. Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? And if you’re concerned about investing in a “traditional” marketing platform, note that even today, email marketing has around 4,400% ROI.

Events 248

Events Automation Audience Marketing 248

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Endless Events

MAY 10, 2019

Consider the value of a deep dive into topics like profitability, labor best practices, or local marketing to multiple generations. That gives event marketing a powerful message to share. It also means you can keep the promise of an event that really reflects your audience’s needs and priorities. Lead Your Leaders.

Speakers 263

Speakers Rehearsal Audience Communications 263

Bizzaboo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation.

Marketing 105

Marketing Marketing Conference SEO 105