Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website.

Sponsors 334

Sponsors Platform Events Social Media 334

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.

Proposal 201

Proposal Marketing Marketing Social Media 201

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Now here we are.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

JANUARY 6, 2022

Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

Platform 264

Platform Financial Services Registration Virtual Events 264

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .

Planner 148

Planner Marketing Marketing Social Media 148

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A glimpse of Capterra’s Event Management Software category. Source: Capterra ).

Management 280

Management Event Apps Platform Automation 280

Smart Meetings

DECEMBER 12, 2018

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. Data points collected included qualified leads (37 percent) and website traffic (30 percent). 70 percent use event data to enhance event experience. Increasing Data Budgets.

Events 222

Events Attendee Planner Event Marketing 222

Endless Events

MAY 18, 2018

This guide gives you the lowdown on event registration. This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. The Current State of Event Best Practices. Are you getting personal enough in your marketing techniques?

Audience 263

Audience Registration Social Media Events 263

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?

Website 98

Website Planner Certification Publishing 98

Endless Events

APRIL 10, 2020

Record/store the whole event? There is plenty of opportunity for evergreen content with virtual events. If you record the whole thing and then make it available on your website and social media channels, people will keep coming back to it if they didn’t attend when it was happening. Think about the pre and post-event strategy.

Virtual Events 347

Virtual Events Production Meeting Registration 347

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. In June 2007, I made a website.”

Events 317

Events Audience Social Media Planner 317

Smart Meetings

FEBRUARY 20, 2019

What marketers used to say was, “Good, fast, and cheap. Marketing isn’t a “You Pick 2” world anymore. More : How to Run a Successful Email Event Marketing Campaign. There is a much more important element of marketing that hasn’t changed over the years: vision. You can pick two.” That used to be the “Rule of Three.”

Automotive 244

Automotive Communications Communications Technology 244

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Travel Daily News

AUGUST 24, 2021

The new programme will be launching shortly on the GTM website under the banner of GT events.

Event Marketing 98

Event Marketing Management Marketing Marketing 98

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Social Tables

APRIL 16, 2019

The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Bizzaboo

JANUARY 17, 2023

Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for Event Marketing Content. Got writer’s block?

Marketing 116

Marketing Marketing Social Media Speakers 116

Endless Events

NOVEMBER 7, 2022

Frankfurt was the first time I remember where people started saying, ‘We’re going to market toward the associate market.’ Or, ‘We’re going to market toward medical meetings.’ This whole market was changing because so much money was being put into it. It just shows how global the entire event market has become.

Registration 265

Registration Medical Meetings Trends Proposal 265

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

This is especially true for event organizers delivering high-quality websites and landing pages on time. After all, it typically takes at least 14 weeks to build a custom website from scratch, and such a project can also be cost-prohibitive. If you’re wondering what to look for in a website builder, you’re in the right place.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

MARCH 15, 2019

In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. Event automation allows eventprofs to automate tasks, create workflows, cut costs. Automation can even measure the success of event activities and marketing efforts. And that’s not all event automation does!

Trends 314

Trends Automation Events Technology 314

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Adding “exhibitors” in your website navigation? Success starts here!” Content is king!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

NOVEMBER 16, 2018

Much of what the program administrators do is towards the beginning of the event planning process. After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. The creative committee should have a strong understanding of the theme and goals of the event.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Eventtia

MAY 25, 2023

Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above.

SEO 62

SEO Event Marketing Marketing Marketing 62

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52