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The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
Meetingmax Whitepaper. Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute (Book). Professional Convention Management Association (PCMA). PCMA Convene. Tuesday Tips by Andy Bounds. Top Dog – Impress and Influence Everyone You Meet by Andy Bounds (Book).
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. Well be able to fine tune strategies, tactics, and messaging more efficiently and effectively than ever before.
Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Now think about your event. Don’t treat your event like an event,” said Glenn L. Treat your event like it’s a brand.” whitepapers. • how-to guides.
You can also launch joint marketing campaigns to leverage each other’s audiences, expanding reach and enabling both your organization and your sponsors to drive brand awareness among the other’s audience. Consider scheduling co-branded events and webinars, too, which provide platforms for shared expertise, networking, and lead generation.
Just about anything that you can brand with a company logo is fodder for an event swag bag. The trick that makes swag bags effective is that amongst all the free stuff is usually marketing or advertising material. But with so many events being pushed online thanks to COVID, how does that concept work now? Tight budget?
How To Build Event Sponsorship Packages The global events industry — which was valued at $1.1 trillion by 2032, according to a recent report from Allied Market Research. The main driver of this growth is the surge in event sponsorships. But how exactly can you claim your slice of the event sponsorship pie?
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns.
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