Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

AUGUST 30, 2024

How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?

Planner 233

Planner Meeting Regulations Insurance 233

Smart Meetings

APRIL 15, 2022

When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Attendees could share the sessions or talk about how they are adjusting their programs with other meeting professionals through the app.

Meeting 264

Meeting Vendor Platform Proposal 264

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Advanced Travel and Tourism

NOVEMBER 20, 2024

It was like Antiques Roadshow meets a bourbon bar. Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. We got to sample three bourbons, all more than 40-years-old.

Conference 246

Conference Tourism Tourism Sports 246

Smart Meetings

MAY 8, 2023

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

Benefits 264

Benefits Meeting B2B Social Media 264

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Registration 264

Registration Meeting Proposal Trade Show 264

Smart Meetings

APRIL 28, 2023

That is why Smart Meetings gathered top meeting professionals F2F in Virginia Beach, Virginia, for three days this week at Smart Meetings Extraordinary Experience Mid-Atlantic to learn about the industry and each other. The sight was awe-inspiring and as Smart Meetings CEO Marin Bright put it, it made everyone feel safe.

Meeting 257

Meeting Registration Event Technology Trends 257

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. We appreciate your support.

Proposal 130

Proposal Prospect Booking Sustainability 130

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list.

Meeting 246

Meeting Panel Online Attendee 246

Smart Meetings

DECEMBER 24, 2018

Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. As the industry changes, meeting planners need to learn how to change with it to ensure that they can provide attendees with what they want.

Meeting 196

Meeting Planner Technology Technology 196

Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Everyone wants a meeting right now. We asked meeting planners whether they saw any value in their connection. “As

Meeting 236

Meeting Social Media Incentives Planner 236

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

Event Marketing 118

Event Marketing Marketing Marketing Events 118

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

Trade Show 130

Trade Show Communications Communications Certification 130

Smart Meetings

JULY 21, 2022

A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season.

Platform 246

Platform Meeting Virtual Events Remote 246

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 104

Event Marketing Marketing Marketing Trends 104

Smart Meetings

FEBRUARY 21, 2019

. American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. More : AMEX M&E: Meetings App Usage to Rise by Almost 3% in 2019. “No More : AMEX M&E: Meetings Will Grow in 2019.

Meeting 159

Meeting Registration Event Apps Transportation 159

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meeting 147

Meeting Meeting Design Online Sponsors 147

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

JUNE 15, 2018

Embracing the Weirdness of Meetings. The word “meeting” carries a connotation of being serious, and mostly boring to be honest. What does an event professional have to do to shake things up? Meetings may cover the simplest of topics, but mixing things up to break the mold can go a long way. Click To Tweet.

Registration 258

Registration Events Sponsors Event Marketing 258

Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Tejado said meeting planners are keen on embracing new tech. It has to do with having a dispersed workforce.

Remote 246

Remote Social Media Trends Event Marketing 246

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MARCH 12, 2019

We have a tradition here at Smart Meetings. We put our Smart Women in Meetings nominees to the test. Sandy Biback, founder of Meeting Professionals Against Human Trafficking shared the power of one person saying “yes” as a way to move everyone forward—even if the solution seems out of sight. I love life, my job and my industry!”

Meeting 159

Meeting Healthcare Advertising Education 159

Endless Events

MARCH 1, 2019

Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement , and so much more.

Meeting 184

Meeting Booking Attendee Marketing 184

Convene by PCMA

JANUARY 24, 2022

It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? It’s reasonable to assume that peak in COVID cases chipped away at attendee confidence as well.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). For example, the headlines “For Them.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

OCTOBER 19, 2018

Connect are dedicated to providing content that helps you reimagine today’s meetings and look into the future. There are plenty of insights into venues and how to improve meetings, but we want to give a shout-out to Connect for their continued insights into the ever-important topic of event safety. The Meeting Pool.

Trade Show 333

Trade Show Events Planner Trends 333

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Social Media 334

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. Source Event Sponsors One of the biggest hurdles for event planners is cost.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing.

Event Marketing 95

Event Marketing Marketing Marketing Events 95

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Social Tables

OCTOBER 6, 2018

Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? Here are five meeting industry trends that are changing the game.

Trends 157

Trends Meeting Trade Show Events 157

Social Tables

OCTOBER 6, 2018

Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. C2 is pushing the envelope for event experiences.

Meeting 158

Meeting Trade Show Events Social Media 158

Smart Meetings

DECEMBER 12, 2018

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. Increasing Data Budgets.

Events 222

Events Attendee Planner Event Marketing 222