Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Better Events, Proven ROI. Events should be part of an overarching marketing plan. The reason?

Technology 211

Technology Technology Automation Social Media 211

Convene by PCMA

JANUARY 24, 2022

It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? It’s reasonable to assume that peak in COVID cases chipped away at attendee confidence as well.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

DECEMBER 7, 2018

For answers to those questions and more, there are meeting and events legal experts such as Jonathan T. Howe, president and senior founding partner of Howe & Hutton, a Chicago law firm that specializes in the event industry. More : Is Your Event Marketing Plan Ready for GDPR?

Planner 209

Planner Contracts Contracts Vendor 209

Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. The post Your Best Leads are in the Ballroom appeared first on Smart Meetings. One reason why they are valuable is pretty obvious.

Registration 203

Registration Prospect Contracts Contracts 203

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Planner 105

Planner Meeting Online Trade Show 105

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Keep a finger on the pulse of trends and embrace new initiatives that can enhance your event experiences. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Bizzaboo

APRIL 14, 2025

Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event. The answer will shape everything from your booth design and staffing to your pre- and post-show campaigns.

Trade Show 52

Trade Show B2B Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Endless Events

JULY 26, 2018

Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? An event’s ‘why’ is often overlooked in event planning, according to a report by American Express Meetings & Events. In essence, it’s what you want event goers to experience.

Speakers 185

Speakers Audience Events Event Apps 185

InEvent

DECEMBER 2, 2022

With over 33 thousand conferences, business meetings, and tradeshows held annually, the United States is the world’s most competitive ground for offline events.

Event Marketing 52

Event Marketing Marketing Marketing Prospect 52

Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. After all, being an events professional requires as much continued education as any other gig out there. Looking for an event planning ppt? We know we couldn’t have!

Planner 120

Planner Management Marketing Marketing 120

Eventtia

NOVEMBER 7, 2022

Sponsorship remains one of the most popular ways to fund an event, and an event proposal can function as a sponsorship proposal for securing these sponsorship deals. What’s The Content of an Event Proposal? Knowing the people behind the event may help the event proposal’s reader in weighing the value of the event.

Proposal 118

Proposal Prospect Sponsors Events 118

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

Public Relations 99

Public Relations Sports Prospect Audience 99

MeetingsNet

JANUARY 31, 2020

A new generation of virtual reality aimed at the meetings and events market has been developed by Accenture’s Extended Reality practice in collaboration with Qualcomm Technologies, making remote site inspections more robust for meeting planners.

Remote 83

Remote Prospect Planner Technology 83

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Meeting Tomorrow

APRIL 17, 2019

For instance, the following are just a few common event goals and the essential types of data that event marketers will track: Capture New Leads — Lead capture software is a worthy investment for event managers. Hopefully, you’ll come away from the event with more valuable prospects.

Social Media 84

Social Media Prospect Events Promotion 84

Bizzaboo

MARCH 20, 2023

Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Source: Photo by Andrea Piacquadio Why Bizzabo Offers the Best Event Website Builder Finding the right event website builder can be tough — especially if you don’t have a technical background. Your best bet is to thoroughly research your options, demo products, and find a platform that meets your needs and specifications.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Endless Events

JULY 19, 2018

Let’s take a look at a few examples: Chatbots could be simple registration assistants , helping prospective attendees through the process of purchasing a ticket or registering for a particular session. It provides visibility into these aspects so they can be better prepared in meeting them by: Personalizing their offerings.

Event Apps 204

Event Apps Social Media Events Attendee 204

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Trade Show Events Prospect 104

MeetingsNet

NOVEMBER 1, 2017

They instantly became prospects to upsell into other fee-based education,” Laudenslager said. But it got a big response. Some 1,200 users—all of whom created free accounts on the Mass General website, complete with all contact information—downloaded it.

Marketing 67

Marketing Marketing Meeting Website 67

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

Registration 98

Registration Events Trade Show Social Network 98

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Traveler's Q

SEPTEMBER 21, 2023

Compose Intriguing Emails To effectively promote your event through email marketing, it is important to craft intriguing emails that capture the attention of your target audience. Additionally, it can lead to significant improvements in your email marketing metrics and a higher return on investment (ROI).

Automation 130

Automation Promotion Audience Events 130

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

APRIL 6, 2022

Their absence is giving their competitors access to buyers who are actively sourcing new suppliers — and many of these buyers have quite a bit of extra time to do so since they aren’t in meetings with their current suppliers! Ensure prospective exhibitors are aware of the message their absence will send to the industry.

Retail 98

Retail Public Relations Events Regulations 98

Eventtia

JULY 8, 2022

Event marketing is part of most corporate growth playbooks. In 2021, companies spent almost 9% of their marketing budget on events. If a corporation allocates $5,000,000 annually to fuel its marketing strategy, $450,000 will be dedicated to running events. Envision Your Entire Event by Defining Your Goal.

Prospect 62

Prospect Events Audience Communications 62

Social Tables

DECEMBER 16, 2021

Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Come up with an effective, yet realistic, event marketing plan. . What issues are event attendees facing?

Promotion 78

Promotion Social Media Advertising Events 78

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Facebook event promotion that boosts engagement. and then invite, invite, invite! Spark a conversation. .

Promotion 88

Promotion Social Media Vendor Audience 88

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Sports 105

Sports Advertising Events Trade Show 105

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. When you focus on OKRs, “you are looking at data over a period of time and how they progress towards meeting or exceeding your objectives,” Federbush said. Understand metrics lingo.

Prospect 52

Prospect Events Event Marketing Automation 52

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.

Registration 52

Registration Communications Communications Prospect 52

Eventtia

OCTOBER 26, 2022

An event website should be a critical part of marketing any event and can literally make or break the event’s success in attracting and engaging attendees. In this article, we will discuss all you need to know about creating a perfect event website to help your event and your business succeed. Informative.

Website 62

Website Prospect Registration Events 62