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As eventmarketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). For example, the headlines “For Them.
It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? It’s reasonable to assume that peak in COVID cases chipped away at attendee confidence as well.
Eventmarketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More EventMarketing Find past eventmarketing columns in our archive.
He is also presently diversity, equity and inclusion chair for Meeting Professionals International (MPI) Global. Molino has spent 15 years in hospitality, hotel sales and events and has held positions at multiple Hilton properties, Marriott International and Hampton Inn & Suites Chicago-Downtown. Regis Beijing. Von DeLuna.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to eventmarketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
PublicRelations Flubs. Publicrelations is an integral part of any event’smarketing, but sometimes, instead of driving engagement and attendance, publicrelation stunts end up backfiring, causing public outrage. Marketing Misfires.
Users also expect a rich multimedia experience on the web — video, interactive animations, and high-resolution images have become baseline requirements for a website to meet professional standards. Visitors now expect a website to be loaded and ready to use within two seconds, or they will be tempted to give up and move on.
Exhibitors, in particular, said that they were able to do more business in just three days than they did in months of virtual meetings. We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events.
A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, eventmarketers have focused narrowly — and often, exclusively — on the present show cycle. Eventmarketers cannot live on email alone.
Their absence is giving their competitors access to buyers who are actively sourcing new suppliers — and many of these buyers have quite a bit of extra time to do so since they aren’t in meetings with their current suppliers! Ensure prospective exhibitors are aware of the message their absence will send to the industry.
Snow has extensive experience working in various sectors of the tourism industry, including convention and meeting sales and destination partner relations. In this role, Ushijima is responsible for leading all the luxury resort’s strategic sales initiatives in international markets, including Japan, China, Australia, Canada, and more.
Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. PR for events is all about publicity. Conclusion.
By supporting newcomers to your events with meet-ups or other activities , you can make them feel welcome. Once you have that information, it will be easier to convene a cohort of like-minded newcomers who can meet up before and at the event — or to pair them with a “buddy” who can show them around the event when they get there.
Followers relate to other professionals in their space and feel an authentic connection to the individuals featured and, by way of association, the mining community and event brand. BTW, you can meet our terrific mdg ers on social, too!) Showcase a day in the life at your event.
The most exciting feature of even the biggest membership communities is what can be called a “core group,” a small cohort of vetted individuals who meet regularly, online or in person, often with a professional coach — interactions that help members with their specific challenges.
This will give you a clearer picture of how you’re meeting (or not) the needs of audience subsets. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back. specifically for cloud infrastructure professionals.
At Visit Seattle, she will oversee all marketing and brand development initiatives to promote tourism to the city across all segments, including meetings and conventions, leisure, transient and international markets. Tiffany Irwin Tiffany Irwin, Montage Big Sky Irwin joins Montage Big Sky as director of sales and marketing.
Refine Messages for Relevance Aligning messaging with current attendee priorities can help position events as problem-solving hubs that bring communities together. For example, Find solutions to supply chain disruptions and evolving regulations is more likely to resonate than Meet with suppliers and peers.
Meet your audience on the channels they are using. Sara Fellows is director of social media at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events. Choose the right channels.
These insights helped determine how a new experience could be positioned to fill portfolio gaps and integrate with other offerings in the natural products market. These findings all contributed to a strong value proposition and event plan. Watch Newtopia Now 2024s wrap-up video:
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