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Event Marketers, Get Specific — or Don’t — With Your Messaging

Convene by PCMA

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). For example, the headlines “For Them.

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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? It’s reasonable to assume that peak in COVID cases chipped away at attendee confidence as well.

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Lessons in Event Marketing From Taylor Swift

Convene by PCMA

Event marketers can embrace nostalgia by celebrating milestone years in meaningful ways, creating graphic timeline displays showing the industry’s — and event’s — evolution, and creating museum-like vignettes showcasing vintage technology or products. More Event Marketing Find past event marketing columns in our archive.

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Smart Moves in Chicago, Miami and More

Smart Meetings

He is also presently diversity, equity and inclusion chair for Meeting Professionals International (MPI) Global. Molino has spent 15 years in hospitality, hotel sales and events and has held positions at multiple Hilton properties, Marriott International and Hampton Inn & Suites Chicago-Downtown. Regis Beijing. Von DeLuna.

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Event Predictions for 2025

Convene by PCMA

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate event marketing, and data will remain the most valuable asset to build on in 2025.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.

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Going Beyond a Green Event: How to Make Sustainability a Priority

Convene by PCMA

With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, event marketers can do more than react to change.