Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.

Marketing 264

Marketing Marketing Social Media Advertising 264

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

FEBRUARY 22, 2019

It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). The main reasons why event goers attend is for learning or networking purposes. PURPOSE: Engage attendees and build social media presence.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

MARCH 24, 2022

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Social media mentions: create your own event hashtag or social media profiles.

Platform 334

Platform Sponsors Events Social Media 334

Smart Meetings

APRIL 10, 2023

Mentorships, transparency and white whales For meeting planners new to the industry, experience and connections are the glue that holds the universe together and ultimately provides the tools for current and future success. Everyone wants a meeting right now. We asked meeting planners whether they saw any value in their connection. “As

Meeting 236

Meeting Social Media Incentives Hospitality 236

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Open video conference rooms before or after the event for attendees to hang out.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Endless Events

FEBRUARY 28, 2023

And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in event planning? Event planning is an umbrella term.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. You’ll also learn how to work better by opting out of meetings and opting into the right workspace. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular.

Trade Show 230

Trade Show Social Media Audience Attendee 230

Endless Events

FEBRUARY 11, 2022

Similarly, if you want people to network, set up missions around meeting new people. How To Gamify Events? Include gamification in your event marketing strategy – event gamification works best when people know all about the challenge before the event kicks off. Gamification Ideas.

Platform 317

Platform Sponsors Social Media Events 317

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Be Clear about the Overall Purpose of the Event. Morning meet-ups can be productive as well.

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

FEBRUARY 16, 2018

Things to Watch Out for in Your Meeting Space. Over time, meetings have become more and more synonymous with experiences. In order to have a really productive experience, you have to veer completely away from the established reputation of meetings. Nail Your Social Media Promotion. Is it event technology?

Management 237

Management Event Apps Social Media Events 237

Endless Events

MARCH 22, 2018

Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. In fact, 95% of people say that face-to-face meetings are a key factor in successfully building and maintaining long-term business relationships.

Networking 251

Networking Planner Attendee Social Media 251

Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Tejado said meeting planners are keen on embracing new tech. It has to do with having a dispersed workforce.

Remote 246

Remote Social Media Trends Event Marketing 246

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

Events 317

Events Social Media Audience Technology 317

Endless Events

JUNE 15, 2018

Embracing the Weirdness of Meetings. The word “meeting” carries a connotation of being serious, and mostly boring to be honest. What does an event professional have to do to shake things up? Meetings may cover the simplest of topics, but mixing things up to break the mold can go a long way. Click To Tweet.

Registration 258

Registration Events Sponsors Event Marketing 258

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Loyal customers may visit your website often, follow you on social media and subscribe to your email list. More : A Killer Event Should Have a Killer Website.

SEO 245

SEO Marketing Marketing Website 245

Endless Events

MAY 5, 2022

Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. Event technology is not something that only concerns virtual and hybrid events.

Event Technology 317

Event Technology Technology Technology Benefits 317

Maritz Global Events

APRIL 2, 2019

Post authored by Emily Richmond, Social Media Marketing Specialist. You grew up with social media, so it must come easy to you, right?”. That alone should tell you how much the social media landscape has changed in a short period of time. Do you post content repeatedly on all social media platforms?

Social Media 75

Social Media Media Audience Platform 75

Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.

Planner 320

Planner Events Virtual Events Trade Show 320

Smart Meetings

OCTOBER 8, 2018

Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. CMOs earmark 24 percent of their annual budget to live events, so not understanding ROI is a major missed opportunity.

Technology 211

Technology Technology Automation Social Media 211

Social Tables

OCTOBER 6, 2018

Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? Here are five meeting industry trends that are changing the game.

Trends 157

Trends Meeting Trade Show Events 157

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete. Forward” and “For You.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

AUGUST 31, 2018

Event planning certification allows you to make the tough decisions before the event, such as whether to go free or paid or how to manage logistics. Marketing Your Next Event like a Pro. There’s a myriad of tools to use for event marketing, and not all of them are effective. Click To Tweet.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Social Tables

OCTOBER 6, 2018

Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. Millennials are the decision makers now.

Meeting 158

Meeting Trade Show Events Social Media 158

Endless Events

JULY 19, 2018

What are event apps and their perks? How chat AI and event apps can tie in with your social media strategy. AI matchmaking engines use data from social media profiles of attendees and interpret it in respect to the event. Maximizing their space, time and personnel during the event.

Event Apps 204

Event Apps Social Media Events Attendee 204

Endless Events

JULY 6, 2018

Give Your Meeting Audience a Pleasant Surprise. In a meeting, anything that hits home can be easily remembered as the defining moment for that particular event. Building Attendance through Social Media Influence. Understanding how to build structured data and use Google’s event tag can help you get more exposure.

Trade Show 214

Trade Show SEO B2B Social Media 214

Endless Events

DECEMBER 16, 2018

Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends. James Spellos of Meeting U ( @jspellos ). Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ).

Trends 239

Trends Events Technology Technology 239

Endless Events

MARCH 23, 2018

Learn more event labor through the article up top. Email Marketing Secrets for Event Professionals. Is email marketing still important in the age of social media? Digital Marketing Strategies That Work. What’s the very first thing a potential attendee notices from your event? Definitely!

Events 248

Events Automation Audience Marketing 248

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Social Tables

SEPTEMBER 14, 2021

Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking social media updates. Why does event engagement matter? Event engagement is an important component of every stage of the planning process. Maximize event communications. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Endless Events

SEPTEMBER 11, 2018

We are here to help you learn all about how to build an internal event team that is engaged and ready to execute events at the highest level. On this episode of #EventIcons, Sej Pandya of Event Marketing Consultant, will be discussing how to build a great internal events team. Smart Meetings.

Consulting 159

Consulting Social Media Events Event Technology 159