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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Why You Need A Follow-Up Meeting After Events. Event apps.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Standard Event Questions. What are you struggling with most planning a virtual event?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. Source EventSponsors One of the biggest hurdles for event planners is cost.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
We all know the stress of creating event sponsorship packages for each event we plan. Why not make life easier for your while delivering better value to sponsors? It’s time to start forging event partnerships that go beyond one-off events. Embracing the Weirdness of Meetings. Click To Tweet.
Gamification should help planners achieve their event goals. For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Higher Event ROI.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. Then there are your sponsors and exhibitors. Lastly, insights. “We’re
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. GIVE VALUE TO EXHIBITORS.
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.
Therefore, the goal you choose should satisfy at least one of these expectations, while also helping you achieve the desired results for your event. Engaging with eventsponsors. Make sure you get the speakers involved and have them be the champion for your event gamification. Final thoughts on event gamification.
“Events should move from 3 days to 365 days, and from a week activation into a year-long activation with technology being a part of that solution,” said Giberti. Customers, sponsors, and exhibitors are demanding a different value proposition. Plus visitors and speakers want a different way to engage with the event.”.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. But what brings the entire community together is the big in-person event.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Be Clear about the Overall Purpose of the Event. Morning meet-ups can be productive as well.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Better Events, Proven ROI. The post 6 Ways to Drive Success with ROI Technology appeared first on Smart Meetings.
Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events. When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Let’s explore!
You’ll also learn how to work better by opting out of meetings and opting into the right workspace. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself. Partnership eventmarketing or co-marketing of events is also an idea that’s getting more popular.
In early January, Freeman launched Data Solutions , which includes five software and service offerings that allow planners to create and execute successful events by better tracking key analytics. As meeting planners and sponsors invest more into the overall experience for attendees, the demand for ROI is critical.”.
Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and eventmarketing, attendee engagement , and so much more.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Read More : Salman Rushdie and Complacency in the Meetings Industry 1. It’s time to truly break out of our comfort zone.
A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, eventmarketing is the most valuable marketing channel they have. Opt for hosted events, which can be better controlled.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. To that end, here are 25 ideas that will help B2B companies stand out in their events.
If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.
Frankfurt was the first time I remember where people started saying, ‘We’re going to market toward the associate market.’ Or, ‘We’re going to market toward medical meetings.’ It just shows how global the entire eventmarket has become. “We’re seeing people actually admitting their niches,” says Brandt.
In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets. When teams strategize eventsponsor incentives, offering discounts is one of the first ideas they consider.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. And, segment your list so that the content they receive is customized for them.
Facebook has long been known as a major platform for planning and promoting events, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Up Your Learning and Event Networking Experience at Meetings. Click To Tweet.
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Greater experimentation.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
One of the most important pieces of working with stakeholders is to align on how you’ll determine the success of the event based on the purpose. While attendance is a mark of success no matter the meeting purpose, success usually has multiple layers. And make the most of your marketing budget while you’re at it!)
Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. .
Have you ever planned an event just because it was routinely scheduled, rather than being held for a specific reason? An event’s ‘why’ is often overlooked in event planning, according to a report by American Express Meetings & Events. In essence, it’s what you want event goers to experience.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
If it wasn’t for your sponsors, your event might not have gotten off the ground; that’s what makes the relationship so important. Part of that relationship is based on your willingness to promote sponsors throughout your events, and it’s an obligation you should take seriously.
Mark Fisher has been a marketer for over 25 years, and he’s created eventmarketing plans for some of the largest high-tech tradeshows, meetings and events in the industry. He’s also an instructor in the Meeting Planner program at San Diego State University. What’s your role in the ITA Group family?
Let us know so we can all meet up, [Sender name]. Share information about a trade show you’re sponsoring. We believe in their mission statement so much that we’ve sponsored [what you’re sponsoring]. Organize a formal shareholder meeting. Subject line: Notice of shareholders’ meeting to be held on [date].
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Event Management Software Must-haves 1.
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