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Networking is often listed as the number one reason people attend conferences and events. Unfortunately, eventplannernetworking often falls to the bottom of eventplanners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. Community forums?
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
The events industry is exciting, ever-changing, and sociable. Being an eventplanner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Thanks to an absolute boom of event technology solutions , eventplanners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps eventplanners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Why Event Gamification?
While they are typically more expensive than in-person events, there are also many ways eventplanners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology. And as eventplanners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Yet, despite the high potential for virtual events due to cost savings and ease of access, there is a considerable challenge ahead for event organizers to deliver a truly valuable experience by replicating the networking opportunities for attendees that exist during live events. How to Spread the Word.
These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. Source Event Sponsors One of the biggest hurdles for eventplanners is cost.
And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Considering the circumstances, it’s no wonder so many event profs become exasperated and downright overwhelmed. Networking & Engagement.
As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Instead, eventmarketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What Are Asynchronous Hybrid Events?
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and eventplanners, and many more miscellaneous fun facts about the Endless team.
New this year is a verticalized approach to content, with sessions designed around interests such as pharma/life sciences and third-party planners. There will even be more content designed just for destination marketers. Network at the Innovation Pavilion kickoff happy hour in the evening.
Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. But going into a meeting with a virtual event production company unprepared will only drag on the process. What existing event technologies do you already have for registration and/or networking?
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. Having data-driven activity suggestions in your event app.
Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart. Initial app listings include industry-leading SaaS platforms such as Salesforce, Google Analytics, Adobe Marketo, Uber for Business, American Express and SAP Concur.
There are many ways you can personalize your event but here are a few of our favorite ways. . In our 2020 event trends survey, 47% of eventplanners believed tailored break out session paths would be the biggest personalization trend for events in 2020. Having data-driven activity suggestions in your event app.
Eventplanners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. 2022 is in the books, folks.
Meeting planners had their hands full in 2018, with data breaches, commission cuts, new event technology and other drastic changes affecting the meetings industry. As the industry changes, meeting planners need to learn how to change with it to ensure that they can provide attendees with what they want.
As an eventplanner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), That’s where this post on eventplannermarketing comes in.
19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. Looking for an eventmarketing ppt?
We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement.
Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations! Don’t see your 2024 conference for eventplanners on this page? Apply to have your event featured !
We’ve compiled a list of websites for eventplanners so some of the hardest-working professionals can complete every task on their list. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Ready to dive straight in?
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. The Many Challenges of EventMarketing. The venue is essential to your event’s success but choosing the right one is never a walk in the park.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile event apps generate a goldmine of data. The reason?
Armed with this virtual event guide , you won’t feel the need to search for anything related to the topic in the near future. ? Additional articles and resources: 11 Actionable Virtual EventMarketing Ideas. Back To The Basics: Storytelling For Virtual Events. What makes hybrid events great?
Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. Tarnow’s final thought for planners: “There is no such thing as a self-made person.
We haven’t really cracked the nut on the virtual networking part of it because it is hard to have it on the screen. “We try to provide some sort of fun through the online as we did at in-person events.” ” So, how do they market their virtual events? “We had a musical at one of our events.”
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Offering on-demand content allows virtual attendees access to all the information offered at an event. Make it Tangible.
Attendees and event leaders are ready and hungry for something new, exciting, memorable, and shareable, and the demand for event innovation is rumbling beneath the surface. This new demand for innovation among event attendees and planners creates an environment where the industry must adapt to stay ahead of the curve.
An increasing emphasis is being placed on the back-end software and management tools that allow planners to make the most of their time and money. In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networkingevent or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies eventplanners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
That’s why we’ve assembled a glossary of 33 key terms all eventplanners—from beginners to veterans—should know. Being versed in both the technical aspects and common vernacular of virtual meetings will make your planning experience more seamless, and also make your next event more successful.
He has taken industry-specific courses, attended conferences and events, pursued leadership programs and continually pushed himself to take on accelerating roles and pursue different responsibilities throughout his career. Earning the CMP Murakami first discovered the CMP by attending industry conferences and networkingevents.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things eventplanners need to be ready for. EventPlanner Challenges.
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. In this guide, we’re walking you through everything you should know about event vendors. Event rental companies. Decorators.
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