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If you’re planning a virtual event, you’ll want to have a meeting with a virtual eventproduction company ASAP. But going into a meeting with a virtual eventproduction company unprepared will only drag on the process. Standard Event Questions. Virtual events offer a lot of brand new possibilities.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networkingevent. The challenge is ensuring that the event is a genuine success for those in attendance. Will there be a good balance between party and genuine networking opportunities?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
When it comes to hybrid event budgets, let the audience and event goals be your guide. Do they attend your events for content, networking opportunities, or innovation? Identify your quantifiable event KPIs and make sure the majority of your budget goes towards reaching your event goals. AV & Production.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Booth visits/product views. CTA clicks.
However, the world of virtual events is as new to attendees as it is to planners. Remember that, due to pandemic-adjacent circumstances, the virtual eventmarket is quite saturated. And this means that attendees will have no problem leaving your event and opting for one that offers a no-frills approach.
If you’re looking to plan a memorable experience that will leave audiences wishing for more, pour some heart into your post-eventmarketing. Share the best bits of the event on your social media and keep coming up with strategies that drive engagement even after it’s all over. Not Thinking About Networking.
Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. That’s why it’s also known as engagement marketing. In a sense, all events are experiential.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running? While these platforms were good, they were limited.
You see, we’re the Einsteins of Events for AV and eventproduction. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . The Production Channel. The MICE Blog.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers.
No wonder it is one of the most important virtual event platform features for many event planners! Why Event Gamification? Event gamification is not just about having fun and creating great memories. And the same holds for events. Gamification should help planners achieve their event goals.
These include: Productivity with instant feedback: when one plays a game, he or she is given a clear purpose, a sense of autonomy and feedback on progress. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. Gamification 101: adding magic to your events.
Network at the Innovation Pavilion kickoff happy hour in the evening. The annual EventMarketing and Management Product Roadmap will outline where the company is investing in development for the future. The evening event promises Texas-style fun. Network at the closing party that night.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. An Enhanced EventMarketing and Management Heart.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. Combined Solution Set.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor. A Humbling Award to Affirm Noble Efforts.
I also think there are quite a few founders ready to get out of the market after the peak and go spend some quality time with their money family,” he concluded. The product tries to replicate in-office communication dynamics and is free for up to 25 attendees with different pricing options for larger groups. A Targeted Approach.
PCMA’s Convening Leaders gathered 3,300 meeting professionals in Columbus, Ohio, for three days of education, networking and some transformative ideas. Smart Meetings was there for a backstage view of what went into the production and brought back tips for planning even more intelligently in 2023. Discomfort, Don’t Dos and Uncertainty.
Imagine a networking experience where exchanging contact information is as effortless as a simple tap Bizzabos Klik Experiential wearables make this possible, transforming traditional meet-and-greets into seamless, tech-powered interactions that boost engagement at live events. What is it?
This data helps justify ROI and strengthens partnerships for future events. Gauge networking and relationship-building success. Asking about networking opportunities and connections made gives you insights into how well your event facilitated meaningful interactions — a top priority for attendees.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Now, Airbnb seeks to up the ante by adding its own Airbnb Experience products into the booking process. Plan the event well and you’ll gain the respect of everyone in the organization. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of EventMarketing.
. “Online communities allow you to get feedback, communicate in a challenging content marketing world where people don’t read emails or answer phone calls and create loyalty,” he said. It is also a central place where everyone can access events, products and answers to questions from people they trust.
We sit under corporate marketing and then within that, we have multiple event leaderships across other companies that we partner with. We take a look at our events and decide how we’re going to do strategy and partner with our productmarketing team.” ” So, how do they market their virtual events?
Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your eventproduction the right way, here’s our free eventproduction guide just for you.
The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded eventmarketing experiences makes them more likely to buy the products being promoted.”
They have arranged their busy home and work lives, traveled, and expended valuable resources to attend your conference, furthering their education about your products and the industry they serve. They are actively engaged with your messages and, if all goes well, they will be glad to hear from you after the event’s conclusion.
Tracey Smith, executive director of Senior Planners Industry Network. You need to overlook the negative connotation behind no and look at how occasionally saying no can boost morale and improve productivity. Brave New Meetings World: A Survival Guide. This curveball put planners in a state of panic, with the question “What’s next?”
So, how can eventmarketers use visuals to drive audience engagement and event attendance? We must be careful to avoid images of huge crowds, packed session rooms, people networking over buffet tables, and anything else that will exacerbate health and safety concerns. Trigger Urgency. Encourage Social Sharing.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Create dedicated areas at your event for networking.
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking.
The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. If they dont see an event on LinkedIn or Facebook, they can see it on Instagram or display ads, in email, or even via direct mail.
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