Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? Motivate your audience with intention throughout the campaign to show and compel them why they need to attend your event. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Trigger Urgency. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. After leading companies such as Right Source, Active Network BSG, and Lanyon, he is now CEO of RainFocus.

Registration 203

Registration Prospect Contracts Contracts 203

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Eventtia

APRIL 1, 2022

Instead, both aspects of the hybrid event: the in-person aspect and virtual aspect, should be properly in sync, while at the same time should be specifically designed and fine-tuned to ensure both audiences get a similar level of experience. The in-person attendees can enjoy face-to-face networking and great food from your caterer.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JULY 26, 2018

Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Creates a robust network of like-minded vendors. Strengthens the brand’s following.

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Speakers Audience Events Event Apps 185

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? While the event industry has largely completed its post-pandemic course correction, two challenges have remained consistent: burned-out teams and stretched budgets.

Networking 52

Networking Marketing Marketing Registration 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

MeetingsNet

APRIL 12, 2024

Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes?

Planner 105

Planner Meeting Online Trade Show 105

Endless Events

JULY 19, 2018

An event app can be designed from scratch or from template specifically for your event, to enhance the event experience for attendees. It provides information and functions concerning scheduling, access to speakers, networking and support. Perks of event apps with integrated AI for event planners.

Event Apps 204

Event Apps Social Media Events Attendee 204

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Social Tables

APRIL 16, 2019

Looking for an event marketing ppt? The Definitive Guide to Event Marketing Definitive Guide To Event Marketing from Principios de Marketing As event marketing continues to grow its foothold in the playbook of countless brands, this guide is more relevant than ever.

Planner 120

Planner Management Marketing Marketing 120

Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Ensure your event features wearable event tech, like the Klik SmartBadge™ , and then use the tech to entice people to register.

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Trade Show Events Prospect 104

Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

Registration 98

Registration Events Trade Show Social Network 98

Convene by PCMA

OCTOBER 4, 2021

Engaging/exploring with visitors” is the top reason attendees say they attend in-person events, followed closely by networking with both exhibitors and peers. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Social Tables

DECEMBER 13, 2016

No matter your role in the event world, the industry is defined by relationships. In fact, Keith Ferazzi, author of my favorite book, Never Eat Alone , put it best, “Your network is your net worth.” ” “Your network is your net worth.” Host an Event for Clients, Prospects and Partners.

Event Planning 98

Event Planning Marketing Marketing Events 98

Social Tables

DECEMBER 27, 2018

A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To

Trends 167

Trends Meeting Planner Venue 167

Social Tables

SEPTEMBER 8, 2017

Also, consider capitalizing on the event in fun ways—such as serving an event-only cocktail, providing event swag, an event-only menu, or hosting a special activity for those in town for the event. For example, transform one of your conference rooms into a themed social or networking space. Click To Tweet.

Venue 68

Venue Planner Marketing Marketing 68

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

MAY 20, 2024

When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider. Private workshops or seminars tailored to sponsors’ interests can provide valuable knowledge-sharing opportunities and targeted networking experiences.

Sponsors 64

Sponsors Incentives Seminar Events 64

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.

Registration 52

Registration Communications Communications Prospect 52

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Advertising 105

Advertising Sports Events Trade Show 105

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Are you launching a new product?

Prospect 52

Prospect Social Media Audience Benefits 52

Eventtia

JULY 8, 2022

Event marketing is part of most corporate growth playbooks. In 2021, companies spent almost 9% of their marketing budget on events. If a corporation allocates $5,000,000 annually to fuel its marketing strategy, $450,000 will be dedicated to running events. Envision Your Entire Event by Defining Your Goal.

Prospect 62

Prospect Events Audience Communications 62

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Network at other events.

Social Media 52

Social Media Attendee Events Event Design 52

Eventtia

OCTOBER 20, 2022

Take care of travel and accommodation details Ask secured talents to participate in promoting the event (i.e., sharing the event on their social networks) Finalize paperwork. Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors.

Event Planning 62

Event Planning Vendor Registration Social Media 62

Eventtia

JULY 15, 2022

When organizing your future events, this data will also be helpful so you can have a more effective, targeted ticketing strategy. Suppose you offer networking meetings at your event and allow attendees to schedule appointments during registration. KPI 3: Scheduled Meetings. KPI 4: Total Website Visits.

Registration 71

Registration Events Networking Website 71

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Want to see your event agency in this list? Submit it here.

Management 98

Management Advertising Events Consulting 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Now that you’ve created a list of potential event sponsors, it’s time to pitch them.

Sponsors 98

Sponsors Events Virtual Events Website 98

Eventtia

DECEMBER 11, 2021

While there are many different factors that may affect event attendance, from your marketing efforts to how you’ve packaged the event, a common mistake is not to ensure it’s as easy as possible for potential attendees to register for your event. This is where various event marketing technology solutions can help.

Event Technology 62

Event Technology Technology Technology Social Media 62